Visionaries

Impacting Lives One Ad at a Time Featuring Jenny Singh

Episode Summary

“Make more impact, make more money and change more lives” is Jenny Singh’s mission. Jenny worked at an ad agency for years helping Fortune 500 brands including Better Homes & Gardens, John Deere, Pella Windows and Michelin Tire create digital ads. She decided to leave her 9-5 to pursue her dreams of having more freedom. She founded a Facebook advertising business on the belief that entrepreneurs and small businesses could thrive when they implement the marketing strategies big brands use!

Episode Notes

“Make more impact, make more money and change more lives” is Jenny Singh’s mission. Jenny worked at an ad agency for years helping Fortune 500 brands including Better Homes & Gardens, John Deere, Pella Windows and Michelin Tire create digital ads. She decided to leave her 9-5 to pursue her dreams of having more freedom. She founded a Facebook advertising business on the belief that entrepreneurs and small businesses could thrive when they implement the marketing strategies big brands use! 

“People are smart. Like at this point in 2020, everyone knows what an ad is and when they're getting one. Right? So how do we build that ad flow where you know you're getting targeted but you like it and you don't care. You're like, I actually enjoy this experience.” - Jenny Singh

What moves the needle for small business owners is the question Jenny asks when creating Facebook ads for her clients. The discovery to purchase in an organic-like way is how her clients dominate the market, grow their revenue and build a dream business and life. 

“Take what feels good and leave the rest… Then do that on a daily basis.” - Jenny Singh

#facebookadsexpert #instagramads #adsexpert #socialmediamarketing

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Episode Transcription

Jenny (00:00):

I feel like just in the business world, oftentimes it's like most people prescribed certain pathways to things and my philosophy is like everyone's different. Everyone's personality, like vision is different. So like I kind of the whole idea of like, take what feels good and leave the rest, I think, and then do that on a daily basis. You know, like I think the bigger thing is having the things that ground you into like whatever, you know, supports your vision.

Dallin (00:25):

Welcome to Visionaries, where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world.

New Speaker (00:44):

Jenny, how are you doing?

Jenny (00:46):

Hey, I'm good. How are you?

New Speaker (00:48):

Good. I'm so excited to get connected with you. Uh, for what little, I do know, cause I've been following your social media and we're in similar circles. Um, I I'm inspired by what you're up to. Hence I wanted to invite you on the Visionaries podcast. Um, tell us a little bit more about yourself, uh, and who is Jenny?

Jenny (01:09):

Yeah, I'm A.) Let me just first, first, thank you for being here. I'm really excited. I love your mission. Um, we already talked about a little bit, but I geek out about business. Cause I just look at it as like a vessel to like do a bigger impact ultimately with your life and like who, who are you? What do you want to change in the world? I'm totally that person. That's a little naive of like, it's really just yeah. A vessel to do more good in the world. Um, which kind of goes into my business motto. My business motto is make more impact, make more money and change more lives because I think business, revenue and profits and all that stuff really are just a vehicle for you to do good with it, um, is how I look at it. And then the bigger you grow and the bigger your impact can be allows you to change our lives, which is really in my viewpoint. The point of business is to help people with either your products or your services or like whatever the heck you're doing. Um, so yeah, so I run a digital paid social ad agency. And then, so we do done for you services for clients mainly in the online space. So coaches info-products slow funnels, which are super popular right now. Um, that space, I love really slow funnels slows by just like slang version of it.

Dallin (02:24):

I like hearing that I was like slow funnels. Like the kind that makes you really slow money now.

Jenny (02:31):

Um, so yeah, I loved that because personally I love that the whole customer journey quote unquote is online. So you can literally see like the entire flow of it, the entire digital footprint. Um, so yeah, so we've been doing that for about four and a half years now, which honestly, when I think about it, I'm like four and half years ago was like wild early into like the online business world. Um, and so then we have that for done for you and then recently launched, uh, some actual digital products as well as a, because especially when it comes to Facebook ads, kind of my personal vendetta A.) Aim to get everyone to love them because there's mixed feelings on like Facebook and Instagram ads in general. But I also think courses are great, but I also love the hands on approach of having access to someone to ask questions because like, um, what I quickly realized and why I launched that actually earlier this year was I was, uh, we have tons of clients. We do awesome stuff for, but there was a lot of people that weren't ready for, like a done for you service and looking for like, uh, someone to essentially be able to answer their questions and have them get the margins in their business so that they could afford to outsource it one day, which is like my current passion project. Um,

Dallin (03:41):

So then it's giving them an in between to learn how to do it themselves and get it set up? Yeah. Okay.

Jenny (03:47):

Yes, because I also just think like knowledge is power. And so once you do outsource it one day and have someone else do it for you, if you choose that path is having that knowledge of like, this is how it can work and should work in all of that stuff is just really empowering as a business owner in the first place. Cause I know sometimes you get back there and it's a little intimidating for a lot of people. Like, I don't know what this means. I just want to like have ads be profitable and do all the good things.

Dallin (04:10):

You know, it's so true though. Cause I mean, ads are definitely one of those areas that, um, you either get it or you don't. Um, and those who are trying to play in the middle, don't usually get the results they want. Um, and I think you definitely, like for me, it's like for sure I can go take all these courses, but when it comes to paid advertising, it's, there's a numbers understanding it's a whole new language and platform in some ways that you might as well get support from an expert. Um, and, and it's usually, yeah, so I mean, I think it's fascinating. What, so what, so you said you've been doing this for six years.

Jenny (04:48):

Yeah. A four and a half,

Dallin (04:50):

Four and a half. I hired four and went to six. Um, what attracted you to want to do paid, um, advertising as a service?

Jenny (05:00):

This question? Um, so before I launched my own business, I come from like the traditional ad agency world. So I worked on like massive accounts, like John Deere, Benjamin Moore paint, like Michelin Tire, stuff like that.

Dallin (05:13):

What are those I've never heard of those before.

Jenny (05:16):

I know. I don't know.

Dallin (05:18):

Yeah.

Jenny (05:20):

And through that process, I've really like why I started my own businesses A.) Cause I'm an entrepreneur that like eventually it was like, I don't love being in a cubicle all day, but why I really got into the paid proportion is with those I really liked seeing like what moves the needle for small businesses. And I think the last time I checked, I don't know, small business was anything under 20 million a year. So like most businesses are small businesses. Right. And the reason I love paid is because in my perspective, when done right with the right strategy, it's a way that you can create the most traction traction, the fastest in your business. Plus you can see the story of it. Um, plus just like I said, I've always just kind of like a little bit of a rebel in general of, I think it's intimidating to people. And so it's almost my personal vendetta of like, how can we make this digestible and easy and make it so that a person of like a company of one or five or 10 can actually like use them to grow their business. Um, so that's really what I like about it is you can control the outcome a little bit more than something like organic or brand, which are both very important, but a little bit less tangible from like a, how do we make this something that's working and control the outcome, if that makes sense.

Dallin (06:34):

Oh, it totally does. You know, and this is something that, um, cause, cause I'm, I'm in a similar space as far as like online business goes. Right. And I, um, my, my agency does a video advertising. So, uh, the interesting aspect that I recognized is how, um, at least like evaluating the massive brands. Cause I came from working for a massive company beforehand where it's like, you have the household name. I mean, so I used to work for princess cruises at their headquarters and it's like the love boat. That was a seventies TV series that was like in every home. And so like that made it like a BR you know, that, that was massive brand awareness that it wasn't straight up paid advertising as much as it was like, it was, um, obviously big investment. But, um, what fascinated me though is like how it's, it takes a lot more work to strictly rely on like organic growth and reach that way, uh, unless you've leveraged relationships incredibly well and grow through, you know, positioning like that. But like, yeah. I mean, I, I love that you spoke to the fact that, um, to accelerate growth, it really comes down to really smart paid advertising. And then you can add more brand awareness over time. Cause it's like, you look at like Nike or John Deere and I'm sure those campaigns were like, wasn't as hard of a sell as it was just like every minder, like, Hey, like let's remind you that we exist. You know, you already buy from us, buy from us again. But yeah.

Jenny (08:09):

Yeah. And to that point, I really like it to have like, I love organic and I love studying like what do people do and how do they act that already know about you without ads like your tribe, right? Like the 20% of people that are your like repeat buyers, people love you and freak out about your brand. What I love to do is study those people and watch the steps they take on that. Just natural path of like discovery to purchase and then repurchase and not just running like solo ads to do. Like, my biggest thing is a lot of people use ads as like a, a big ask every time. And I take like the reverse approach of like, how do we create that entire flow and have it feel organic so that people don't know they're in a paid ads funnel or maybe they do. My favorite is people are smart. Like at this point in 2020, like everyone knows what an ad is and like can when they're getting out. Right. So my favorite is like, how do we build that ad flow that you might know you're getting targeted and you know, you're getting ads, but you'd like it and you don't care. You're like, I actually enjoy this experience. And so the idea is like layering on top of the good stuff that people are doing organically and like replicating it with ads.

Dallin (09:14):

Yeah. And that just came to mind. It's like, you see an ad, but you don't, it feels like it's organic. Like it's just like your friend posting. Right. It's not in your face. Yeah. And it's, there's a fine line with that for sure. Cause I mean, as we mentioned, like you and I are, we have a lot of mutual communities and friends we're in a connected through and it's so easy to get caught up, to see a lot of ads that are so in your face hard sells and totally like straight up ads versus the kind of, I mean, and I, and I think the ads I have seen of yours have been very like natural and inviting because it hasn't been in your face. Right. I'm the same way. So I appreciate that. I actually, I want to shift gears. I know, I know we're talking about paid ads right now.

Jenny (10:01):

I think he got really hard. So you gotta, you gotta,

Dallin (10:04):

We can go on and on with this. Cause like I love the science side of stuff, but I want to kind of speak to, um, you know, we talk about building a vision for life business, a lot on the show. Um, how do you, um, but I don't, you know, balance is a tricky word to use, but like what other interests do you have outside of business? Like how do you feel fuel the business with your lifestyle?

Jenny (10:29):

Totally. Um, so I don't know if you're like a personality person. Um, I'm a Enneagram seven, which like, if you're an Enneagram follower, that's someone that like essentially just likes to be happy all the time. Likes hobbies picks one up in a day and then my drop in three weeks. So I'm actually practicing, staying, staying with hobbies for longer. Um, but especially this time period, um, my newest passion is gardening. So like urban gardening has been really fun the last three months, which is brand new to me, but I'm geeking out. And then if you want to go really deep, like the parallels between life and gardening, right? Like I go there, but just from like a really easy hobby, that's been really fun, which is a solo activity, but I love also creating community. And so I'm actually really excited to like feed friends and family when we're allowed to, with like food from gardens.

Jenny (11:19):

Um, so that's like a new one, but like honestly my biggest passion is travel, which I know sounds so cliche. But uh, like if you couldn't tell, I was interrogating you about like your whole life story where you believed already. I think everywhere is awesome. Every place can have a special thing to it. Um, so one of my goals is to visit every country in my lifetime is like my big goal. And then, um, also start like living in different places within the U S and other countries in the next like, well, six months is probably our first one and then just keep going. Um, yeah, those are like my two biggest ones and then a ton of different micro hobbies too.

Dallin (11:58):

I think it's important to have goals and a vision around like your lifestyle. And this is something that like, I mean, I started, I'm hitting my like two year quit anniversary for my, my full time job, uh, two years ago, first. Congrats, thanks. Thanks. Yeah, it's, it's kind of surreal to be like, I survived this long, you know, cause that's initially like I, you know, there's, I was carried away very emotionally, as far as like this, it feels like, you know, like the next day after you quit and you're like, you're sitting there at home, my office, I'm like, all right, does it really lazy? Yeah. Like what's happening. But um, no it's been, it's been really good, quite a wild ride. But with that, it's like, there's been moments of burnout. There's been moments of like, like late nights, early mornings, like health all over the place.

Dallin (12:45):

And I'm what I'm working on doing is just like, I got to have hobbies outside of having businesses, my hobby. That was my excuse. I would exercise and stuff like that. But, um, it wasn't like something that I can like put my passion into and also feel like I can like give myself permission to take those breaks. And I think that's the hardest thing if you get so caught up with, I have this vision for my business and I want to serve people this way, impact revenue, all these things. And then it's like, you can get caught up with that and kind of ignore other areas of your life that are, if not more important.

Jenny (13:21):

Totally. But I also, that's beautiful. And I also think it's like a, sometimes I just think experience and time gets into it too, because I remember the first, like 12 months, I was crazy where I was like, no, this is like a, make it happen type of personality. Right. Which I still am. But I actually, I personally am someone that experiences seasons where like, I'll go two to four weeks of hyper work and then the next two to four weeks will be a lot more casual. And so that's just as a personality, I can kind of like lean into like the energy and what's lighting you up. If that makes sense. I don't know if that rings true for you, but I think seasons are really important too. You know,

Dallin (13:59):

You're totally right. Um, I, that came to my mind cause some, I it's fact sometimes, you know, you can relate sometimes I feel bad when I'm not working and, and, but, but I'm also, like I realized I'm naturally inclined to like slow down and stop working and then I feel bad or like I probably pay for it if I don't properly communicate it to my team or clients sometimes. But you know, like that's happened where like naturally I think we are like, sometimes we're literally forced to slow down. Um, I mean I, and I'll speak, I guess, quick side stories. Like I, this is probably, um, last year sometime. And I, I had like my first ever like anxiety attack and like, I hear, I was like, I've been pretty, you know, um, even tempered person, like I'm not quick to anger. Um, I haven't like, luckily I have, you know, like my health is pretty good all, and I was like, I was looked like physically shaking and having a physical reaction to the amount of stress and like anxiety that was in my life.

Dallin (14:59):

And I was like, Oh my gosh, like something's got to give. And, and then, and then actually what my answer was to that was like first off I needed to detach myself from my family. So I stepped out of the house and then I went on an eight mile run at like nine o'clock at night. And I was like crying and sobbing. And I was like, Oh my gosh. But I was re it was freeing for me cause like exercise like that as my outlet. And um, and so like that is like a form of my hobby. And I'm recognizing like, like what, what do I need to change? Like, and it's not always like nothing against like another course or coaching program, but sometimes I'm like, those are not always the solution. I know we teach that in like you and I both have those right. Set up probably in some form, but it's like, sometimes you just need to take a break.

Jenny (15:52):

Yeah. And like, not be so prescriptive. I remember it's funny when I get hyperfocused on like results and not the results aren't important, but like, it's almost like for me, I get so restrictive sometimes of like, you must operate like this, a successful for person does a morning routine and all of the things. Right. And I don't know about you. Um, I'm I call myself a day person. I joke. I'm like, I'm not an early bird. I'm not going to stay up late. Like I've got a solid, like six hours in me and I gotta crush stuff out because like, after that, I'm pretty chill. Um, the point being is I remember, and nothing against this book, but I remember reading, I think it's called The Miracle Morning. Um, I don't know if you've read it, but like I haven't read it. Okay. It's highly recommended to follow a certain protocol in the morning to set yourself up for success, which I tried it on.

Jenny (16:40):

And honestly it was the most exhausting routine to me where like I actually showed up of like, did I do that right? Did I do it well? And like, why doesn't this feel super good to me going into my day? And so like I found that really, I guess, which this is where I said experience and time comes into play is I actually feel way better just having that space and being like, how do I feel today? What gets me like in the flow? And it's not always the same every morning, you know what I mean? And like allowing that freedom. Yeah.

Dallin (17:11):

Yeah. That's so interesting that you would bring that up because it is, I mean the miracle morning or morning routine is definitely a hard push that you're not successful unless you have alignment, you know, in those things. And it definitely like I would agree. It definitely doesn't work for everyone. Um, also it's not like a, how do I say this? I find a lot of practices that are shared, become overwhelming for people. And it's not just like, initially for me, it was like everything you have to about building online, online business. And like every single tool software, like strategy out there under the sun. And it gets very, like very difficult, especially when you don't have someone to like, clarify that for you and guide you. Right. Maybe like a coach or, but even then it's overwhelm is like, is definitely what comes up. And so like, if you give yourself so much to do, to start the day to be like, I can't be successful unless I checked all these boxes, um, overwhelm I think could kick in, or what was it for you? Like, like what other emotions did you feel around? Like, Oh man, I wasn't done.

Jenny (18:27):

It's almost just constricting, you know, like I'm someone that maybe three out of five days, yes. Doing a certain flow ish type of thing. Sounds good. Like a morning protocol, but then I'll wake up one day and be like, you know what, I know I had this slated in my brain, but like, I'm not showing up like that today. So how can I rearrange how I go about this day in a way that like, lets me serve in like the best capacity, if that makes sense. So to me it just feels constrictive sometimes of like again, being like, I know you're gonna have seven slash kind of just like a little rebel to myself is sometimes just having it too planned out feels constrictive. Like that doesn't feel good when the day actually shows up, if that makes sense. And it's funny because I feel like just in the business world, oftentimes it's like most people prescribed certain pathways to things.

Jenny (19:14):

And my philosophy is I think everyone's different. Everyone's personality, like vision is different. So like I kind of the whole idea of like, take what feels good and leave the rest, I think, and then do that on a daily basis. You know? Like I think the bigger thing is having the things that ground you into like whatever, you know, supports your vision. So for me, like remembering that like at the end of the day, I'm not saving lives. Like nothing's that tragic, right? Like that's a big one. Cause I don't know about you. Sometimes I like get so wrapped up in business cause I'm like, think of all the great things that we could do and we're not doing it fast enough or helping enough people or like whatever it is. And that's another, you're like, are you doing good? Yes. Like we're not saving lives.

Jenny (19:53):

So nothing's that serious that just like reframe for me and like, how can we continuously be grateful and then like be a perpetual students, a big one for me. So coming into everyday being like, how can they learn and get better so I can serve better. Just to me, it's like, what are the tools, uh, actions. So like if it's for you potentially going for a run to clear your head, like for me, that's like a little bit of yoga. I love that. Cause it, it grounds me and it's like that mental clarity. Yeah. I'm just providing space of like, how can I get this space? How can I get back in that, like that zone for me of how I feel. And so like whatever tools, activities, like get you back there is really what I seek. And I think that's different for everyone. Yeah.

Dallin (20:33):

And I think that's why it's important to explore. I mean, that, that was the case when I was trying to discover what I wanted to do at just as a career, as a human it's like a, I mean, I don't, I mean, many people can relate to this right. Where it's like, I switched so many majors in, or I wasn't sure whether I want to do college or I mean, I, and even then like my major, I was going to be an it professional and probably work in a large company, it department. And that never happened, um, because I was miserable. Um, but I still graduated with that, but it's one of those things though, where it's like, I think you got to experiment, um, and like reach across the aisle, so to speak as far as like different skillsets and things. And you'll find eventually what works for you and what you like, and for you it's yoga.

Dallin (21:20):

Right. Like I guess, running, running for me and things like that. But I think it's, um, yeah, I just, I think it's so important to take everything with a grain of salt and then filter it to what actually recognize what's working. And I think what I'm curious too, as far as like that recognition of what's working in your life in business, um, like impact comes into mind, right? Like impact is a common word that's used throughout. Um, what a lot of us are looking to do both in services and products. Um, how would you define impact, um, as far as the impact you're looking to have in your own life and business?

Jenny (22:02):

Yeah. So as far as business, I mean the other day, uh, especially coming from, from the advertising world, it's interesting because for awhile I was like, I don't even know if I want to be in advertising and marketing because it can be a little like slimy and schemey depending on like, do I believe in the product? Cause, uh, not that any products that worked back in the ad agency days were bad, but like on the day working on a tire account, I'm like, I don't care about tires. Like that's not, that's not exciting to me. That's yes. It's helping people get from A to B safely. Right. But like don't care. And I don't think like that's really helping people. So when I approach my business and especially when we're choosing what clients to work with, is I, not that I'm some like, you know, check mark, but at the same time I look for people that like is what you're doing.

Jenny (22:47):

Something that I want to support as a human. Like, do I think what you're doing is helping other people move along. Um, so I just kind of look for like a values match with anyone I work with of like, do I want to do business and help you make the impact is my biggest thing. Because, um, with what we do, yes, we help people. But I kind of look at it as like that diaphragm that every person you touch and then like the next eight people, right? Like it's, what's that rule? It's like six degrees of separation is the way I look at it with business. Um, so at the end of the day, that's it. And then, um, the last couple of months we've been talking about it is I also want to be able to support a couple of different foundations that aren't brought to life yet, but I really want to build actual foundations that our business supports on a daily, monthly, yearly basis is really vital to me because like I said, at the beginning, like revenue's great and it can, you know, pay contractors can play employees, all that good stuff.

Jenny (23:40):

But I also look at it as like the better you do a hundred percent, I'm a person that believes in like privilege and other people that got you there. So like how can you reach back and help other people forward in whatever capacity makes sense. Um, so that's a big driver for me of like the better we do, how can we like reach back and help other people do better and achieve the same things just cause not everyone had access to like all the stuff I did as a kid or the adult and all that stuff.

Dallin (24:04):

Yeah. You know, I find that so interesting too. I'm so glad you brought that up because, um, and oftentimes we do need to have that success as far as monetary success to actually be able to then give back totally, you know, quote unquote, the rich or the, those who have the means. Um, you know, you, even, if you want to be charitable, sometimes you have to be the most charitable to yourself. Cause you definitely like if you're not in a good place, um, then you can't really help others. And I think that's, that's a unique drive that an opportunity that businesses have and that's why like the capitalist society is. So I think important is because it's okay within good intentions to chase the dollar, um, for the other, you know, turn, uh, to then give back in a way that you can help society.

Dallin (24:55):

And, and that's the, and that's the cool thing too, that I think you said, um, you know, with being the service based business or, you know, selling products, whatever it may be like, there's that unique ripple effect that we can do and measure that initially you don't realize like you are changing lives as odd as it is. You're not, you're not at a hospital, you know, bringing someone back to life. That's one form of changing lifestyle, you know? And, and I think, you know, that's, to me, that's a light bulb moment where it's like, you can, you can recognize that changing the world can come in with simply first changing yourself, changing your family and then changing those who you can serve, even if it's like a small pool of clients every month.

Jenny (25:43):

Yeah, yeah, yeah. And then another cool thing. Um, and I love that another cool thing just like from a values perspective is I don't know about you, but like, I look at my hobbies and so like I love travel so much and I don't know if this was a pain point for you, but one of the big reasons I was like, I can't ever have like a real job is because of the vacation days you get just about drove me nuts. Right? Um,

Dallin (26:06):

So did you have two, maybe three weeks?

Jenny (26:09):

Yeah like two weeks. Yeah. And I'm like, what, what, this is way too, too little. I just like, that's a whole, just another conversation with like, you know, um, American companies, but one of my big goals is like, I'd love to any business. I start in like this company too I moving forward. I ultimately want to get to a point where I can allow people like four or five, six weeks off a year just to travel. Just because like, I think to your point A.) It's a hobby I enjoy. I think people personally become better humans. The more they get out and explore the world and meet other people, plus just ever preview show up refreshed and like, you know, in my opinion, a better human after like experiencing other places. Um, so just that freedom to have like a, a big paradigm shift for me is like, not, everyone's meant to be an entrepreneur because like, it's just a beast on that everyone wants to take on. Right. So like how can we also make the impact of giving people space to have jobs that do have things like four to six weeks of vacation to travel, right. Which is like not normal in a typical like normal job, you know, like that kind of form of impact too.

Dallin (27:15):

And I, and I really believe that, you know, our generation is going to continue to shift the American world work culture and obviously other cultures around the world where it's like, it's been so ingrained. I mean, my dad retired several years ago and just reflecting on his career was like, he very much was like, he was like a director of cells and he was a salesman and didn't really well over the years. But like, I just remember how hard he worked. Um, he definitely was very present. Luckily for our family, we had plenty of vacations, but it was very, um, very much of a scripted career path that like, because a company sets it up for you versus as an entrepreneur, you can set that up yourself and what you want. And that's, that's what makes it like, um, that one aspect I love as far as like the freedom is especially obviously once you have a product, a service that actually sells and you can make money with, you know, it it's then like what I'm working on personally is how do I, how do I design my life or my business around my life now, my life is the center.

Dallin (28:20):

So it's like, Hey, I want to work only three or four days a week, six hours a day. Like, how can I block off my schedule and make a nonnegotiable to do that? Or I want to track like for you, traveling's important to me too. Cause I, I think we're totally on the same page with that new cultures and people, but it's like, you know how like let's list all the places we want to visit next year, five years, you know? And then like, when are we going to go there? How are we going to make it happen? So I think that didn't exist for many generations before where traveling wasn't as easy or financially or time restrictions with employers. I mean, the list goes on, but now we have the opportunity to, to have that. So

Jenny (29:02):

Totally. Yeah. Which is like, again, kind of one of the things that just sometimes I think just like pure luck, right? Like we're both alive in 2020 where like the things we do or even the possibility. So like, yeah, just that whole thin.,

Dallin (29:14):

Even like ten years ago, it was harder to do what we're doing.

Jenny (29:17):

Like, I don't know if you get this, it's funny. Like sometimes just talking to friends, they're like, well, you do what exactly. And it makes sense, but they're also like, that's possible, like even just being like existing in the capacities, we do, it's really cool. Cause you're just like such an anomaly and relative to like the quote unquote real world, you know? So just be an example of like, it's possible like come over here and like, we're happy to share which like you and I actively do it. Like just ask questions and we'll help you get there, you know?

Dallin (29:42):

Oh yeah. Well, and I believe it's still, it's going to be the future of work. Tell me more, more, more people are going to have to turn online. And we're seeing that in 2020. Um, and, and with that, there's going to be those people who are the business leaders and those who are the, you know, the employees and they each play their role and each are incredible. And, um, for us to be able to, um, you know, like I still think online businesses are still at the forefront. Like we're still, it's still in the early stages of what will happen. Um, and, uh, and so I think setting things up like, and there's always gonna be those jobs that are local, but who's to say that, um, technology robots are not going to replace a lot of those in person jobs, you know, in a way. Right. Like it's. And so I think the more we can adapt to technology and, you know, like the future of education, uh, w it's just going to be a lot of interesting shifts, I think. We'll see.

Jenny (30:41):

I think so too. And plus just like, uh, I have a friend that focuses on this, but especially just due to the times, like how can local businesses not be so reliant on purely like being boots on the ground, like, you know, brick and mortars. And so like, how could they start to think about potentially a portion of it being online and all of that stuff. So, yeah, I'm, I'm with you, or I think it's going to be massively expansive over the next a right now, but over the next 18 to 24 months, it's going to be crazy

Dallin (31:07):

For sure. Well, what do you see with, with what you've referenced, um, you referenced early on that you have done for you services for paid advertising. You then have some in-betweens to allow people to set that up for themselves with some programs. Um, what are you looking to do more in the future as you continue to create that lifestyle, freedom for you to travel, but also make the impact to revenue that you want to make? What is it?

Jenny (31:33):

Yeah, so we last like, especially 30 to 60 days, we're in hyper growth mode and that as a team we're expanding, um, which is really exciting because really at the end of the day, especially in the ads world, I think we're looking for people that are like thought leaders strategically and understand people. Like I treat every business owner as like a specific strategy and not just like, Hey, this is like, quote unquote how ads work. So like, it should be applicable to everyone. Um, so yeah, so I'm really excited to bring on more people, a cause I just, I really geek out about having other people be able to like, experience that happiness and like impact and, um, fully remote too, just because I believe in that. So my teams are probably always going to be fully remote. Um, so I'm really excited about that.

Jenny (32:20):

So we're expanding done for you just because we have currently have a wait list for clients, which is a really fun problem, but I'm also like, I'd prefer you not have to wait to work with us. So like how can we speed that up? So we can accommodate people faster. Um, but then that mastermind space, I'm really excited because it's really cool. I've seen some people come in there and then within 60 days, their businesses transform. And this is the space I'm most excited about right now. Not that I don't love our done for you clients, but it's really cool to see people who ads are working for them or potentially are working or they're the people that are like, Hey, I heard this can work. I dabbled, but never seen true success. And honestly, just by having exposure to someone telling them yes, do this.

Jenny (33:03):

Yes. That's a good idea. Yes. It should work the massive amount of growth that I think in my personal opinion, people are like nervous or scared to ask him like a Facebook group, for example, because they're like, is this a dumb question? W would not work like just people would, you don't know what you don't know. Sometimes you can be afraid of pulling the trigger on things and having someone to guide them. Like, I get so stoked about their growth because I just feel like their eyes are getting expanded of like possibility that they might have heard stories like it's possible, but never actually experienced it themselves. So don't fully believe it, if that makes sense. Yeah. So that's the most exciting to me right now,

Dallin (33:43):

I love that too. And it gives people access to you and what you're building more than just like waiting on a wait list or getting these, you know, these amazing services done for you. So I love that perspective that you have there.

Jenny (33:55):

Yeah. And it's really cool just cause I see the freedom for a lot of people of, um, they need and like can have the growth that so many it's so funny. I see. And talk to so many people that like have all the foundations to be successful with ads, but they're just not doing it cause they're like scared, nervous. And are, am I going to like, like my money on fire essentially, which you could feel like for a lot of people, right? Yeah.

Dallin (34:15):

Yes. Yeah. Well, yeah. And I mean, I can totally relate cause like, oftentimes it's, it's usually because you've had good or bad most of the bad experiences in the past, or you've heard horror stories that like you throw thousands of dollars into money, er in ads and you don't make any money.

Jenny (34:33):

Yeah. Yeah. So it's like, I love seeing the light bulb moments on people's faces of when they start seeing their traction that they've heard about and then start seeing the successes. It's just, it's so cool because I think so many people could have a bigger impact. It's just, there's a lot of voices out there. Not that that's a bad thing, but, and there's a lot of success stories, but not the whole truth behind the story of like, how did you get there? Right? Because like you, and I know like the intricacies to ads and like, like the content you're creating, especially from videos, which I'm obsessed with right now. Um, and when people see as possible tangibly, it's just, it's just so cool because their belief system changes. And to be a part of that, it's like really cool. I don't know what you nerd about, but like I love results and stuff like that. But seeing that like deep shift as a human of like, Oh my gosh, once I experienced the possible actually happening in real life, like everyone, all of a sudden up levels and they're like, well, if this is possible, next month I feel to do this. Right. And that transformation is like the stuff I love.

Dallin (35:33):

Yeah. Oh no. It's in that. That's what reminds you of like you're in it. I think it gives them the meaning behind why you show up and, and that's, and you know, it's, I've been doing some, um, kind of like, it sounds odd, but like life planning lately, as far as what are the things I wanna accomplish. Right. Like, um, cause I think it's important to have clarity. Cause when you don't have something you're moving towards, I think you lose meaning behind what you're trying to build. And so if you want, like if you recognize that you get meaning and satisfaction, fulfillment out of helping others transform their lives, their business, then you should chase more of that. And that's, you know, I've re recognized for myself. Um, so I totally agree with you on that. I think it's good to see that.

Jenny (36:19):

I don't know about you, but like there's probably certain things on your calendar where you wake up in the morning. You're like, I get to do that today. Awesome. Like there's just little things like when you pay attention to like how you feel after like certain calls or stuff like that, that's the stuff I start to like really pay attention to. Okay, great. I feel like X after and the people I'm talking to feel like X after. So like how can we create that energy more? Um, yeah. I don't know about you. I love like, like energy highs, right? Like I'll chase those all day when you get off of college. You're like, that was the most Epic stuff like that. It's like, how could I have that? Like eight hours out of the day, let's do it. Like let's craft that.

Dallin (36:57):

Yeah. Sometimes those calls where it's like, I've been on calls all day, but I'm like mentally you're drained where like that was good. I talk today a lot. Yeah,

Jenny (37:08):

Yeah. Yeah.

Dallin (37:10):

I think another silver lining to have too is like, obviously, you know, we're speaking about us, tell, end of this, hopefully the talent of this pandemic, you know, the lockdown at least. Um, and how a lot of people are forced to go home and try working from home. If their job permits it they're around family more. Um, we're obviously luckily in a place where our business we're already online virtual, so I'm working out of my home, but I take for granted sometimes the opportunities that I, I have access to my three year old or my wife who, you know, my wife doesn't have to work now. And so I can randomly step out in the middle of the day after a meeting and go like go wrestle it out my three year old and then come back on a call 10 minutes later, you know? So there's those opportunities that I'm like my previous job, although like it was an incredible company and like they really promoted, um, like as much freedom, you know, and, and, you know, balance as possible.

Dallin (38:06):

It's still, I did still didn't have the opportunity to really like randomly step away and within seconds be with like the people I, who are most important to me in my life. Right. And so I think looking for those opportunities to realizing like you can create that, um, like some jobs may limit, you still write some professions, but why not look for ways to innovate those jobs to, in order to create that time, to have with like, do the things you want to do or spend the time with the people who so.I appreciate recognizing that. I think it's cool.

Jenny (38:39):

Yeah. I love that. And even, yeah, for people that like have like normal jobs is what I call them. It's like, I love the idea of like an intrepreneur too, of like, how can you be that person of just like, I love like curiosity and being a curious human there's like one of my values of just like, how can I consistently like learn new things or like, not even learn, ask questions, I'll just be something that exists. Like why? And if the why makes sense, cool. Like let's keep going that way. But if I ask why, and it doesn't fully make sense or there's other options, like why can't something be done a different way, a hundred percent. Like, I love digging into that, you know? And I don't think that people ask like, just cause it's been done this way. I know it's that whole like cliche, like you should ask why it's always been done. Yeah. But don't just ask, but like, think about, and say like, could we do it B, C or D way instead of just a, you know? Yeah.

Dallin (39:32):

Yeah. I agree. And I think the, the internet, I just can't point out all the amazing things that have opened up. Right. And that we're having, I'm just amazed. Like, and every day there's like a new tool or something to geek out on. Cause I, I love systems and I like, I geek out on like all the automations and things you can use and set out. Totally. Yeah. No, it's, it's, it's a fun, it's a fun place to be in. And I think for those listening, like I invite you to participate in it. You know, like I, I think the, um, you call it like the club is open to everyone, you know, there's no bouncers, keep an, I don't go. I've never been to a club. So I don't know I'm using this analogy, but it's like the invites open everyone. Um, so like, no one's restricted and I think there's an opportunity for anyone to step in and try something.

Jenny (40:22):

Yeah. I love that it creates more of an even playing field. Right. Like literally you can make so much happen with like just a computer, if you have access to that. Right. Like just the internet, a computer and like time investment. Right. Just geeking out and asking questions and going down rabbit holes and like learning about a bunch of different stuff. It's, it's wild, what we can create, you know? And I don't know about you, my business rapidly changes all the time of just like what's happening, what's changing all of that stuff. And like, how can you continuously like optimize and come up with new ways of doing things, you know?

Dallin (40:53):

Yeah. I love it. Well, what would you say? Um, uh, this is gonna be sound like an odd question. Um, but I love asking it. Um, and it, to me it's like for the visionary type, if you can imagine what kind of person you'd be in 10 years from now, what would you tell that person you are today?

Jenny (41:12):

Ooh, I love that question so much. Um, like the reverse of the other one. Yeah. So like essentially who, who do I hope I am in 10 years, right? Yeah. That's essentially what it, Oh my gosh. Um, I hope I'm still super curious. If not more curious. Um, I had a goal as a kid to read every book alive and I was like, that's not even possible in your lifetime, but like, that's, I'm curious if I just want to, like, this is a knowledge seeker. Um, I think Matilda,

Dallin (41:43):

Go ahead. I was going to say, and then half the countries in the world by then.

Jenny (41:48):

Oh my God. I know. Yeah. Yeah. So essentially just super curious. I want to be bilingual. We're working on that right now. Eventually. End of life trilingual, but like right now I'm just trying to master Spanish again. Um, so hopefully I'm a curious bilingual person at the end of the day. All I like is building things. So I just hope I keep building things that matter and help people in whatever capacity that looks like, which I know is very vague, but like at the end of the day, I just want to create spaces that allow people to do what they do happily and the best I do. Cause I've just all about people are great at things. And like I'm awful at certain things in life. And so I just want empower people that are great and like have curiosity, like different things than me to go do their jam. Um, and that's really, I mean, and just a community builder, like I love supporting and geeking out about other people's wins. Um, so I just want to see friends, clients, other humans. Wouldn't I just hope we all just kind of keep moving forward. So

Dallin (42:49):

Yeah. Yeah. Love it. That was such a good answer. Not that there was a right answer.

Jenny (42:55):

Well, it was kind of vague, but I'm just like, I feel like we're always just evolving. Right. And so I don't know. I hope in 10 years I'm just super curious and probably into totally different things, but uh, we'll see. Yeah. Can I ask you the same thing?

Dallin (43:10):

Of course. Wow. Yeah. Uh, you know, I recently I've revisited it. Um, in fact, you know, like essentially like imagine what person I'd be in 10 years, I'm 10 years older or wrinkles. Hopefully not,

Jenny (43:24):

Hopefully not right.

Dallin (43:28):

Yeah. It's it is like, um, there's different milestones and seasons of our lives. You know, we talked about that early on and to me, I want to, I want to have a, uh, a big business, honestly. Like I have ambitions and I have a vision, like I'm very early on with it, but, um, I want to have a large company where I'm able to, um, empower the sharing of stories from the world's most visionary and inspiring leaders. Um, and I see leaders come in many forms, um, where, you know, like it could be a leader of a family. It could be leader of a massive social movement. It can be leader of a company, you know, a political party and whatever it may be. But I think I want to create a platform and, um, the, um, be behind the more rapid sharing of powerful and changing stories where, I mean, I just watched a movie last night that was like, um, helped me further transform my beliefs, uh, especially around like, um, social issues of today.

Dallin (44:31):

Um, it would just mercy. I mean, I'll, I think it's a great movie and everyone should watch it. Um, but, uh, but yeah, so to me it's like it's building a large company, um, but still having the lifestyle freedom to be financially free, I'm free. So that way I don't have to have those as motivators in my life, if that makes sense, because money, like the chase of money is a motivator just to get more money versus like, I don't want to have to, I want to have enough money to not have to worry about money anymore. I can focus on more important things even more so that there's a, there's a list of things I have. But, um, but yeah, so I'm breaking them down into more achievable milestones.

Jenny (45:13):

That's great. I'm with you freedoms my ultimate value value. So I'm like time choice, financial freedom is like my number one thing, but I'm with you like a monetarily, I just look at it as a tool to do things you want. And if those in my world it's like, how can I empower people to Excel? I love experiences and like empower other people. Like it lets you do the things you want to do right. Impact wise. Um, so I love that. It's funny though it, 10 years is so far for me as again, as any game seven, I love freedom. So I'm like, I just can't even imagine sometimes I'm like, I know who I want to be the essence wise, but like between now and then we're going to have so many different experiences and learn things that like, sometimes I just geek out cause I'm like, I know we're both going to be Epic and like totally great versions of ourselves, but like the capacity of vessels probably hopefully way bigger and better than I can even imagine today. Like I probably can't even put into words. Cause I don't know about you, you years ago me sitting here, like telling you all the things I've done so far. I don't know. I probably couldn't guess them. Like maybe I wrote them down. Right. And yes, some of them have come true, but like I've done cooler things that like, I couldn't envision, cause I just didn't know about them, you know? Oh, hands down. Like yeah.

Dallin (46:24):

And you think about the person you were 10 years ago. I mean, you've referenced that as like, I mean, I'm looking at picture of my, my niece who just turned nine today and was like, I remember like that was basically 10 years ago and like she wasn't even born yet. I was like, what? Like first she's grown so quick. But second I was like, what was I up to 10 years ago? Like, you know, and so I know there's a, there's a lot that we can't anticipate for sure. But, but I still think like regardless of what we can anticipate, what we should try to anticipate would help us craft a life of like create more meaning. Right. Like as long as I'm moving towards like a clear purpose of like what I want then in like 50 years from now, you know? Yes. So that, that's what I'm trying to like get clear on. So that way I can like, uh, I mean there's one, this sounds odd. And actually I pulled it from, um, Don Miller. Um, yeah, well like Don Miller. Yeah. Yeah. Um, but he basically talked about like, uh, starting with your obituary.

Jenny (47:30):

Yeah. Legacy, yes!

Dallin (47:31):

Yes. And it's so fascinating, but it's also free to like, I'm already, like, I don't necessarily fear death and a part has to do with my faith, but um, but it's like, okay, how can I, um, be so focused on like what I want to be recognized or remembered as, and then map out like, Hey, I'm going to anticipate that I'm going to die probably about this age. So this is how many years I have left. So within those years, what can I achieve and accomplish? So that way, this very comes true and vision and so fascinating to me. But, um, but yeah, no, it was a good, I have a lot of respect for him and, and what he's doing there.

Jenny (48:06):

I had a big, uh, not even a rabbit hole, cause I was gonna say, I, yeah, I'm with you. And that legacy has been a big thing for me of like, not necessarily what I want to do, quote unquote, but like how can I show up in the world that like, I'm a big, how can I show up as an example for people, possibility is really like my purpose of like how could I be a vessel for showing people freedom of choice? And like you could, I just like, you know, I just want to show people that you can do whatever you want in whatever capacity that is. But last year I had like, I don't bike anymore. I sold my bike cause I had a massive bike accident where I like how to concussion, wasn't your brain damage? Like it was a whole ambulance ride thing.

Jenny (48:46):

And um, it was my first like not to be super dramatic, but my first experience of like, Oh, that, that could have been like the end of normalcy for me, if that makes sense. And it was last June. And so ever since, not that like I, wasn't a happy go lucky create your own life person before, but ever since I've had this little moment of like, you literally could go somewhere today and it's gone, you know, which like, I feel like, no, not that I wish those moments would be pop like upon anyone, but like, if you can live your life in that capacity, without that, like I think that's what we need to aim for of like how can I show up every day of like, you know, aiming towards that legacy and like doing it moment by moment. Cause a thing it taught me too is like goal planning is great, but at the same time, how can I enjoy like the daily moments to the most, you know? And like the micro wins, I don't know about you. That's been a big teaching moment for me of like, how do I celebrate the big milestones, but also like the small changes that occur every day that move you forward, you know? Yeah. So, yeah. Um, I know !

Dallin (49:48):

At least for me I'll, I'll speak for myself, but then maybe those listening or watching can relate where it's like, you're trying to live. You know, like to me it's like living in the moment being present and recognizing like it's so you can be happy in every single moment and not actually not fake it. Sometimes I feel like we put on a face and it's, it's hard, but uh, but yeah, I like, I don't want to take all your time. I really do appreciate, like we could probably talk for hours, hours, topics and geek out. But Jenny, I appreciate you. I appreciate everything you've had to share your stories and your insights. Um, and I'm excited to stay connected. Thank you so much.

Jenny (50:27):

Yeah! Thank you so much.

Dallin (50:29):

Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through video and create videos that actually are professional and perform bring you money and all of the results and influence that you want to make. Then I invite you to learn more by going to contentsupply.com. Thanks again for listening. And we'll talk to you very soon.