Launch Your Legacy as a Virtual Assistant Featuring Esther Inman

Episode Summary

You don’t need a four year degree to make good money, just ask Esther Inman. CEO & Founder of Virtual Assistant Internship and the 90 DAY VA online program, Esther helps moms, military spouses, and anyone who wants to break free from the traditional 9-to-5, by teaching them how to work online as a virtual assistant (VA).

Episode Notes

You don’t need a four year degree to make good money, just ask Esther Inman. CEO & Founder of Virtual Assistant Internship and the 90 DAY VA online program, Esther helps moms, military spouses, and anyone who wants to break free from the traditional 9-to-5, by teaching them how to work online as a virtual assistant (VA). 

“You don’t need a four year degree to make great money online anymore. You can learn skills and make more money as time goes on.” - Esther Inman

Esther started her career in the education system but quickly moved into Corporate America. The long commute, lack of family time and unpredictability as the wife of an active duty Marine Corps husband ultimately lead her to turn to online work.

Esther quickly found success and began training other military wives on how to do the same. She began to off-load some of her work while building up additional VA skills and starting helping entrepreneurs build online courses. She was able to move her family to Bali, close her agency and launch her virtual assistant program where she has helped over 2,000 women work from home as VA’s! 

Esther is an advocate of breaking free from burnout. The money you make and the hours you work do not dictate happiness and success. (You shouldn’t have to work all day and night, every day in order to be successful!) The internet, online courses and the education industry has leveled the playing field across the world. Anyone can be successful as a virtual assistant, you just have to take the chance and put in the work.

“Every time you get uncomfortable and you can't breathe and you're like, ‘Oh no!’ It probably means you're about to level up. You just have to keep going. ” - Esther Inman

#virtualassistant #VA #laptoplifestyle #visionaries #digitalnomad #workfromanywhere

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Episode Transcription

Esther ( 00:00 ):

It just seems so silly, but like I said, it's only silly because you see the pictures of the girl. I have my

laptop and I've been living in Ireland in the castles for the last two months, if you want to do it too, and

then let me know. And that makes it seem so lame and corny, but it's not just about, that is such a

deeper thing that is happening worldwide now. And I'm so excited and so proud to be a part of the

movement. It's so much bigger than I ever imagined.

Dallin ( 00:28 ):

Welcome to Visionaries, where we believe having a positive vision for the future and actually sharing it

is the best way to build a brand, grow authority and live a meaningful life. The show will explore

different stories and strategies of the most visionary people today and what they're doing to inspire and

change the world.

Dallin ( 00:46 ):

What's up Esther? How you doin?

Esther ( 00:50 ):

I'm here and I'm excited!

Dallin ( 00:51 ):

Good! You know, you're one of the most inspiring people I know seriously. I mean, you've got so much

Unbound energy. You're up to amazing things. For those who are listening or watching give us a quick

rundown of who you are, who is Esther?

Esther ( 01:08 ):

I was born in 1985.

Dallin ( 01:12 ):

Yeah. Give us the play by play 1985, like back in the future 1985? Yeah. Whoa.

Esther ( 01:19 ):

One of the, one of my favorite movies. Okay. So let's see. I was just a normal military spouse mom. My

son was three. I was working in corporate America. I worked very hard in school to be a teacher, just to

be disillusioned with the entire education system. So I quit that moved into Corporate America and I

enjoyed what I did, but the whole commuting an hour, each way, never seeing my child. And since my

husband was active duty, Marine Corps never saw him either. And so I was just solo parenting and trying

to like, hold it all together. Like it was terrible. I was exhausted. I was really depressed. I was crying all

the time and my husband and I had a talk and we didn't have a safety net, so I didn't have all this money

and savings, but I was miserable. And how long can you go on being miserable?

Esther ( 02:09 ):

Like it's not worth it. Life is too short. My husband was very supportive and he's like, babe, we're going

to figure it out, but I can't have you like this every day. This is horrible for you. It was very, very sweet

and supportive. So I quit. I just kind of side hustled it for a few months and I applied for jobs. Cause I


knew people were working online about, I just knew they were doing it, but I didn't know how there

wasn't anything out there. Like there is today about like how to start your side hustle !

Dallin ( 02:40 ):

When was this by the way?

Esther ( 02:40 ):

Seven years ago.

Dallin ( 02:41 ):

Okay. Oh yeah. The internet was around, but

Esther ( 02:44 ):

Yeah, that was it. Like working from home was just scams or selling things. It was that. So I applied for

lots of jobs and I researched and researched and I applied for a virtual assistant job on Craigslist. And

that's how I got my first gig.

Dallin ( 02:58 ):

Before it was overly creepy to apply in Craigslist for jobs.

Esther ( 03:01 ):

I know. And it's just super legit. Seven years ago, it was a, so I got my first job and it was great and it was

awesome, but none of my other friends knew how to do this. And I needed people to refer work to

because I got booked solid. And I had like 60 hours of work a week. It was crazy time and I was making

great money. I just didn't have time. And so I started mentoring some women on base that wanted to be

able to work from home too. And I just kept referring them work and training them and continue to

build my virtual assistant services. And I ended up expanding into an agency. I built online courses. I built

over 50 online courses for business owners. I'm like a course pro by now. And took my agency to six

figures and was able to move my family to Bali for three years.

Esther ( 03:57 ):

We lived there for three years and traveled around the world, while like I grew with that agency and just

continued mentoring students and women around the world that wanted to learn online work skills as

well. And so I would help them get into the virtual industry and get their first jobs and get going under

my program 90 day VA. And then my agency was like, had to make this decision because my agency was

doing well, my online courses were doing well. And you remember, I was like, what do I do? But I was

much happier mentoring and helping students work online. Then I was building courses for other

people. And so I closed my agency and it was so scary. I closed my agency,

Dallin ( 04:38 ):

But when you closed it, like, I want to get into like that moment where you making much money with

the products, the digital products you have?

Esther ( 04:45 ):


I was, I was doing okay. I was doing between like 10 to 20K a year from them. So it was like a generous

side hustle. I would do launches a couple times a year. And so it wasn't bad. It was just, I knew that I

could grow it more, but I didn't have time to focus on it because I was so busy building other people's

courses and I didn't have the confidence. I just didn't think I could make a full time income from my own

courses. I was like, Oh, everybody else can do that. Not me. That's crazy time. And so it was a very, very

scary decision and I just had to trust it. It, you know, I made it this far with all these decisions that were

scary. So what's another scary one. Let's just do it. So we did it. And then to date, we've helped over

2000 women work from home as virtual assistants while traveling the world, no big deal.

Dallin ( 05:33 ):

Yeah, no biggie. Well, and then you just, I know you just re announced recently that you bought a home,

you know, and it's, I mean, to me, I mean, home ownership is like a big step. It's a big step. That's a


Esther ( 05:49 ):

I had I mean, let's see I had 20,000 in student debt and then probably another 10,000 credit card debt.

And so I had to pay all of that off before I could even qualify for the loan. So it wasn't just like, that's why

buying a house is a big deal and it's a full on project getting all the crap together for it. And it was in the

middle of an international pandemic.

Dallin ( 06:11 ):


Esther ( 06:13 ):

Yeah. It was a big deal. So we just, yeah, we're still moving in, coming to you from a closet.

Dallin ( 06:18 ):

Awesome. Which is common, I would say for like work from anywhere.

Esther ( 06:25 ):

Oh, totally.

Dallin ( 06:27 ):

I think that fascinates me is like what you know, we build things out of necessity. You know, with

business, like, you know, you have the conversation, your husband do you feel like the person you were

then seven years ago getting into it and what you wanted to build, like the lifestyle you wanted to have?

Is it the same kind of lifestyle and envision you have today or has there, It changes? What does it look

like ?

Esther ( 06:53 ):

10 times better? And then it did, it did change. So my first vision, I literally did visualizations of this and

would journal about it. I remember it vividly the first year, even the months leading up to me, quitting

my job and the vision was I want to travel the world with my family and I want to have hired help. I

know it sounds crazy because I don't want to clean my house and try to work full time and be a full time.

Mom, this is too much. So I wanted to have somebody to help deal with my kiddo, maybe homeschool.


And when he got a little bigger, cause he was only three at the time and helped me and then we could

travel the world. Like I wanted to be able to travel whenever I wanted. I love traveling.

Esther ( 07:30 ):

I love how much you learned from it. I love living somewhere else for a few months. My husband and I

traveled a whole bunch of limbs around the world before we even got together. So it's a big part of our

identity. And I wanted that for my son too, but how are we going to do that with our current life? So

that was my dream. That was like the big vision. And then we lived in Bali. That's what happened. We

had full time help in Bali and we would have all pairs that would travel with us too. And it was amazing.

And then after the three years we got tired. So that like that first dream happened and it was incredible.

And then we got tired of traveling. My husband was burnt out because in the military he'd already had

lived around the world for like 10 years and he's like, Oh, I need to live in America, please order a pizza.

So I know, I know between that and then the pandemic happening, it just kind of aligned for us to move

back home, but we're ready to do it into a different phase. Now we want to have more kids. We like to

travel, but not as much and not for as long. And it's just a different phase of life. And I love that my

business has been able to kind of flex with me as my life has changed too.

Dallin ( 08:38 ):

Mm. You know, and that's so fascinating too, because that message rings so true for those who are kind

of forced into the lifestyle with the pandemic happening, you know, and I think it's gonna become a

reality moving forward, obviously like things are opening up and, and are quotes like kind of normalizing

a little bit. But there's going to be definitely a new normal, I believe around this need to, how can I bring

my business even more online, you know, a work from anywhere type scenario. And it makes what you

coach and consult on to your audience, even more relevant, let alone to everyone else who wants to

actually have a future proof career is like, how can I turn things online? So that way I'm not dependent

on like going to the office. And it's hard because some people are fully dependent and there's always

going to be jobs that require in person experience. But was that something that ever crossed your mind

that like this work from anywhere opportunity that I'm creating for myself, we'll be able to weather

storms of like changing the economy or what I mean, did that even cross your mind or

Esther ( 09:53 ):

In the beginning? No, in the beginning it was just for military spouses because we needed a job that we

could take with us. Our husbands deploy at a moment's notice like all of my husband's eight month,

year, long deployments, that was 30 days notice. So if you're in a job and then you also are moving to

different bases every two years. So your life is very chaotic and there's no way that you can just, I'm just

going to keep going to the office every day until over time. It's not reality for military spouses. So that

was where I first started. And then I became a mom. And then that became very obvious because two

weeks off per year, that's like a joke when your child is sick all the time, that made me laugh. And I

wasn't allowed to work from home, even when they're sick, it didn't make any sense.

Esther ( 10:38 ):

And so that opened up to moms. And then when I was traveling, it opened up to people who want to

travel. But what I have found with my students is that even that, which isn't shallow, but it kind of is

shallow because when you dig deeper, it's exactly what you said. So it's people that have serious health

conditions that don't allow them to go into an office, but they can work from home and reflect schedule

it's people who are being a caregiver for an older parent or a sick child or special needs children that are


able to now earn an income from home. It's people in different countries who are literally changing the

legacy of their families, because now they're able to earn an incredible wage living in a country where

the money goes very, very far because they learn these online work skills.

Esther ( 11:22 ):

So it's like a lot deeper of a thing. And then you even said with the economy and we just had this huge

pandemic happen and people are, I need the government to get, send me a stimulus check and how sad

that we don't have the freedom to be able to earn money when we need it, how we need to do it from

our laptop on our couch. So it became so much more important and so much more prevalent. And just, I

don't know, I guess it just revealed that it was a much deeper work that we're doing than just, I just

want to be able to travel with my laptop. Like it's not just that.

Dallin ( 11:54 ):

Yeah. Well, and, and the, the clarity that brings too, and like, I think it's a very like blatant reminder that,

Oh my gosh, like what I'm helping people do, like it expands. I mean, maybe I'm just thinking this, no,

you're definitely thinking this is like expands far beyond just military wives now. Right. Where, you

know, you can open up the whole world to this. And I, I just think of you know, on the flip side, like, so I

came from working in travel and hospitality industry. I worked for princess cruises who got the short end

of the stick with this pandemic. They were kind of the poster child for for a lot of businesses who were

impacted. But something you said really resonated where here are these people in these, these

countries that really struggle to provide a comfortable living for their families. And so a lot of them end

up on board cruise ships, for example, where they're able to make a living stand back up. Yeah.

Esther ( 12:53 ):

We met tons of crews. Yeah.

Dallin ( 12:57 ):

But they're away from their family, you know, that's, the trade off though is like the lifestyle. You may

be able to provide it for your family, but the freedom of being with your family to experience that as like

you're, you're on a ship for three to six months or so. And so not to like discourage joining a cruise ship.

But but like what, what you offer and coach people to do, I think is transformational because not only

does it create financial freedom, but it creates the time freedom able to be with your family more and

do more of those, those things that, you know, 10 plus years ago, you know, crazy generate. I think

about like, I don't know if you've ever like had conversations with friends or your husband on this is like,

you could live in any time period. What would it be? You know, it's like, I fantasize, it'd be fun to be a

night in the medieval times, but I was like, would suck without the internet. You know, I wouldn't be

able to make any money.

Esther ( 13:57 ):

What if you go back in time? Cause we watched this show Outlander where she goes back in time and

we left. What if you can look back in time and you're, you have a song stuck in your head and you can't

remember the rest of the lyrics. You'll never know what the rest of the lyrics are because nobody else

knows the song, not super related, but same idea. There's no internet. You're so isolated.

Dallin ( 14:20 ):


I, I just can't. Yeah. Like, and your ability to communicate or like connect on a bigger scale. Like, you

know, if, if you're a lonely back then, like you're truly lonely. Cause you didn't like people find social

media outlets like that. I dunno. Like I think it, I think it's pretty incredible. What opportunities are

popping up and they're only just gonna grow and blossom even with pandemics and other national and

global issues.

Esther ( 14:49 ):

Yeah. And that's why some of these cultures are ancient and haven't changed how they do things

forever. Like I lived in Indonesia, they still build things by hand. It's crazy. They make the bricks by hand

and they don't use nail guns. And it's like, this is an old ancient community that has been doing things,

but the internet and the online course and education industry has leveled the playing field across the

entire world. It's incredible.

Dallin ( 15:16 ):

Yeah. Well, and, and it's, it's interesting too. Cause it's like the internet and technology and how rapidly

that's increasing, then those who are a little bit more archaic maybe with some of their practices. It's like

in some ways there's a trade out. Like, I don't know. Some, some days I fantasize, like what if the world

could be more simple that I could live on a farm fend for my food. Like money was important, but not

like, you know, you just kind of woke up and you got the food you need for the day and it's such a short

term focus, right? Like your vision is like, how can I survive today versus like, you know, like we get in

this world where there are a lot of us who can dream and dream bigger and look like months and years

down the road and be like, what kind of life do we want to create? Like, Oh, I don't need to retire at 65.

But if I retire sooner, I mean, I, my dad just retired the last year or so. And you know, and it's, it's caused

me to reflect, like I've had changes in my, you know, family members pass away. And so it's like, you're

reflecting on like, what is this? Like, do I want to work to the bone for the next 40 plus years? Or could I

change that because opportunities are available to do that. Yeah.

Esther ( 16:29 ):

And the ripple effect that, that has on your family, because if you think about it, this is what we think

about. Okay. So my husband, when he was raised, his dad was working to the bone to provide for the

family. And he didn't have a great relationship with him and missed him and was alone a lot and just had

lots of issues growing up. And this is quite a common thing, like middle class families and blah, like that's

normal. And so for us, we are seeing about this with him, he's around all the time because I make the

money and I'm around all the time because I work part time now. So it's pretty great. And I worked from

home and so we had completely changed the legacy of his family because now our son has two parents

that were around all the time and took him around the world and invested him as sort of a thing. And

now we have money to put into a trust for him. And so we've completely changed the legacy of his

family. And we've had a ripple effect on other people around the world that we hire, that we get

pensions to, that we sponsor. And so there's a ripple effect that happens when sounds land, when you

start to work online.

Dallin ( 17:36 ):

Yeah. Which is so interesting. Cause I mean, I had this conversation in another podcast recently. It's like

this idea that like, when people say they want to change the world, like how do you want to leave an

impact in a legacy? Oh, and then people were like, change the world, like world peace, solve world

hunger, and you can change the world. Oftentimes you know, it, it should speak in with yourself. Like


how can you change yourself? You've been able to sit to do that. Obviously we're always a work in

progress. Everyone is, but like, you've been able to find success for yourself and now you're helping

others do the same. Like you're changing other people's worlds. And you know,

Esther ( 18:12 ):

I didn't really realize or think about wasn't it, it was very recent. Yeah. It's been in the last few months

that we've had when we hit the 2000 students line and we have testimonials coming in all the time from

our students that say, Oh my gosh, thank you so much, Esther, you changed my life. And I'm like, what?

And that's when I started to really think about this, the ripple effect of the changing legacies, the people

around the country that are now able to earn an incredible income. Like it, it is actually changing the

world. And it just seems so silly. But like I said, it's only silly because you see the pictures of the girl. I

have my laptop and I've been living in Ireland in the castles for the last two months. If you want to do it

too, then let me know. And that makes it seem so lame and corny, but it's not just about that. It is such a

deeper thing that is happening worldwide now. And I'm so excited and so proud to be a part of the

movement. It's so much bigger than I ever imagined.

Dallin ( 19:09 ):

Yeah. Well, and, and the, the opportunities are ever endless too, because it's, to me it's a booming

industry. It's like digital products alone. But, but I've just been thinking about like, you know, you have,

how old's your son now? Nine, nine and a half. Whoa, crazy. I've got a three year old at home, you

know, like, and then, you know, as our families grow, it's like, okay, what's, what's the education look

like for them? Like I went to a public school growing up, I went to college, you know, like I went to the

typical path that I was like, I, you know. Does that? Yeah. Did that really serve me? Like I probably

wasted. And I know I did like wasted many hours and learning things I didn't need to learn that were

beneficial. Like, I don't think there was ever a class that taught me, like, what is a mortgage?

Dallin ( 19:54 ):

Like how to buy a home or like how to do your taxes? Like, you know, things like that. But then it's like,

okay, well with with the availability of software creation of the internet, like who's to say that online

education, teaching people how to make a living online, like, you know, with what you're doing work

from anywhere that's going to become the norm for education. And, and so there's no reason why you

know, we should expect anything less than that because the world's gonna like be pushed in that

direction. I think that's a fascinating thing to look forward to.

Esther ( 20:31 ):

Yeah. And as a former actual teacher educator, I saw firsthand exactly what you're talking about. I that's

one of the reasons I got out of education, cause I really didn't, weren't serving the kids at all. None of

them are learning to be self directed. None of them are learning. We were still teaching how to look

things in an old school dictionary and thesaurus, not teaching them how to do stuff online when I was in

college, it wasn't that long ago and all this technology is available. And then I remember my mentor

saying, Oh, they just haven't updated the curriculum yet. So the kids are still learning how to use an old

school instead of learning how to type and search things online. And some of that has changed now, but

that's just one example of how the school education system is not matching what people actually need

to be prepared for, to do in today's society. And so there's just, I don't know, there's a lot of reform.

There's a lot of changes that are happening and that's another thing, trickle effect, same thing for us.


We decided to homeschool our son. He just like goes online and does his classes and I don't even have

to do anything. And that's awesome. And he's learning so much more.

Dallin ( 21:30 ):

And then you get to experience like what, this is fascinating. I was like, I've been talking to my wife

about this this year. And I was like, this is going to be a reality if the future of education for our kids, like

generations, like, why not? Like if we're learning about ancient history, like Roman history, why not do a

travel to Rome, you know, and experienced that in person like that, that should be a possibility. And like,

versus just looking at pictures or videos of it solely, obviously virtual reality. Yeah, yeah, yeah. No, for

sure. That's not a reality for everyone, but I was like, but how cool could that, you know, if you're able to

do that, that's really, but, but I mean, watch virtual reality, augmented reality is gonna put us, we were

never going to have to leave her home as again, because we're going to experience them.

Esther ( 22:15 ):

Well, no, we say that, but I only mention it because I think that the quarantine has actually really shown

how resilient humans are and how much we love and value our communities because people like

fricking starting gardens and are like my kids. I don't feel it as something back. Like, I don't know as

humans, I don't know what's gonna happen. You think we actually, like, we lean in and we're so resilient

and okay, I'm going to be home. I'm going to figure out how to make the best of it. And we get on zoom

calls and like, I dunno,

Dallin ( 22:44 ):

I think it reveals. Yeah. I mean, you're totally right. I think it reveals someone's true character too. It's

like, it's like the trial tribulation. Oh yeah. So it's like, it's just, yeah. It just reveals your character of like,

what type of person are you actually like, are you going to reach out and help? Are you going to cower

and hide or be the couch potato? So I want to hear more about, so like your, your journey the last seven

years growing to where you've done and you know, and now you're, you know, you have a successful

business you know, your, your living hashtag you know, this incredible looking lifestyle, right? Well, what

do you see as the future of of your business and how you're gonna help people more and more people

work from anywhere?

Esther ( 23:33 ):

Good question. One of the things that we're working on now is I'm really to what you said before. I'm

really looking at what we're doing as you know, how we have a trade school that teaches people how to

be plumbers and teaches them how to be electricians and things like this. And for some reason, it's not

valued as highly as going into a four year university, even though those jobs pay really well and you can

get done way faster and have way less of an investment to get to a better result. But I kind of look at

what we're doing as an online trade school, because you don't need a four year degree to make great

money online anymore. You can learn skills and then you just continue to learn skills and, you know,

make more money as time goes on. So it's kind of just, we're starting to expand our product line a little


Esther ( 24:22 ):

I'm into doing joint ventures with people that can help them go from a virtual assistant to the next level.

Cause a virtual assistant, you can scale into being a full blown graphic designer. You can scale into being

a full blown video editing agency, like what you've done, you can scale into being a better podcast


manager, business manager. So it's kind of just helping them to get to the next level. And that's how

they're going to get to making some really great money and really be able to scale. So just looking at it

more like a trade school, and we're actually working on getting accredited so that people can use their

scholarships and grant money and loan money to put towards our program through a college university,

which is crazy. So cool. Well, it's super cool. I'm sure

Dallin ( 25:12 ):

You ever think that this, would you be your reality like 10 years when you're in, like in education, like

doing the, you know, you're teaching, but also in college yourself? Yeah.

Esther ( 25:22 ):

Oh, never, but I will say that I always heard, I always knew, like I have a very big personality and I'm very

goal oriented and have always been in leadership. And so I did very clearly hear God telling me when I

was young. Like you're going to do something amazing. I just didn't know what it was. And when I first

started this journey of being a virtual assistant and then mentoring a couple of girls from base, I heard

that voice again, but I didn't know what it was talking about. I didn't know it was going to lead to having

my own online school. Like what? No. So I just kind of had to, every phase of this journey has been very

scary every time you level up, it's terrifying. And I just had to trust each step of the process. And then

now I get it. Now I can see what God's vision was now. I understand. But I, if I had even seen that or

came to understand that years ago, I would've, I would've been like, what, what are you talking about

online school? Like trade school, what is that?

Dallin ( 26:26 ):

What is you mentioned leveling up, like, what does that, what does leveling up look like and how do you

know when it's time to level up? How do you level up? I mean kind of break that down a little bit more.

Esther ( 26:39 ):

Usually, you know, what's happening because you feel like you want to puke and die, terrifying, and you

need to do something and you don't really want to do it because it's really scary and you, and that's

how, you know, that's what's happening. And a lot of times it's, I like the analogy about a lobster or a

butterfly. They get uncomfortable. And that's when they're about to have that big, huge metamorphosis

change into the butterfly. That's exactly what will happen. Everything in your life will be extremely

uncomfortable. So for me, it would be working crazy too many hours and not getting paid enough and

being stressed out because I need to hire more help, but I can't figure out how to do it. And so the

answer was I needed to invest in a mentor to help me, and it was going to be $10,000 and I terrified the

poop out of me.

Esther ( 27:28 ):

It was so scary. It was the most money I'd ever spent on anything. And I did it anyway, even though I was

scared, that's the trick. You just have to learn that, that scary voice always going to be there. And all

you're going to do is learn how to ignore it and recognize it and say, Oh, it's you okay? I'm good. I'm

gonna keep going. And that's it. That's the only thing it's going to happen again. And then it happened

again and it happened again. And every time you get uncomfortable and you can't breathe and you're

like, Oh no, it probably means you're about to level up. You just have to keep going.

Dallin ( 27:59 ):


That's so good. You know? And, and it's funny too, because I feel like it is kind of when you're like

backed into a wall, it'd be like, well, I've got, something's got to change like web, could we burn out

when you're literally sick or wanting to stay as you're thrown up? Yeah, yeah. You know, like, and I've

experienced too. And I w I would say probably many have right where it's like, like something's got to

give, I've got to change something like you and it, and it's, it's interesting too. Cause I've, I recognize this

recently. Maybe I heard it on a podcast, but people talk about leveling up or it's like, you've got to, to

reach that next level in your business, whether it's like revenue or the growth you want to have, which is

one of the same, usually you have to become a new leader and then like a new type of person.

Dallin ( 28:45 ):

And we're like, well, how do you how do you like measure what that looks like? You know, like leveling

up. It's like, for sure you got to change that you're kind of forced to change things. Like people forced to

change their business and, and pandemic, you know? But it's, it's interesting, like people talk about it,

but it's hard to like, tangibly know, like, what is that new person need to become? Like, what does that

look like? And, and this is just realization I had recently. And like, and you've already kind of spoken to,

this is the idea of leveling up that I found recently for me is like, letting go as well as like the level up,

you gotta let go. Like, I gotta let go of certain things that like, even if I like to do it sometimes, like, I

don't need to do it. Like you gotta, you gotta find the help and the people, whether it's a mentor for

sure. A team. I mean, I, I think you really like what you share, you know, we're in the same business

group what you share is like, your team shines really well and they help you.

Dallin ( 29:43 ):

And and so to me, like, that's, that's inspiring. But also a key part is like, well, to level up, I think it's like,

it's also to invest in, in people around you and being that. And it's, it's hard. Like I'm not always so eager

to go and pay team members, even if they provide tons of value each month. Cause I'm like, I feel

protective. I worked, you know, I feel like I worked hard for this too, but like, but it's, I think it's it's that

uncomfortable aspect that you need to deal with. It's like, it's, you're helping other people, you know, by

paying them as well. So

Esther ( 30:16 ):

Yeah. And you're so right. And that is a lot of business owners struggle is they get stuck because they

don't want to let anything go. And you don't realize that by holding on to everything, that's part of

preventing you from what you just said, leveling up. That's exactly true. And that is the biggest issue we

find who are like, I'm having a hard time finding good help, and this didn't work out and I'm like, it's

probably you .Because it's just so scary and so hard. And you think that nobody can do it as well as you,

or it's just very subconscious or you procrastinate. I mean, it'll come out in all different kinds of ways,

but yeah, that's a hundred percent true. And I learned, I mean, I think because I was a virtual assistant

for people, I saw the value early on in my career of how important it was to get everything off your plate

so that you can do what you need to do and what only you can do. And so now it's like an addiction I

don't need to do. I'm like, cool. Can someone else pay my bills? I'm not doing anything.

Dallin ( 31:21 ):

Oh man, that's what you did that early on. And like, you know, living in Bali, right. You can hire help.

They're like, I don't have to go clean the dishes. I don't need to have to prepare my food. You know? It's

yeah, man, those prioritization. Yeah.


Esther ( 31:36 ):

I tripled my income every year and it's because I outsourced so much. So I could really focus in on what I

needed to do and the outsourcing, wasn't just the businesses. Exactly what you said. I outsource meal

prep. I outsource my kid going to, and from school I outsource afterschool care. I outsource all house

playing. Like it was a lot of stuff that I needed to do. And even now we do a lot. We don't have to do as

much because my son is older now and he does chores. It's really great. When your kids get older, I

don't want to hire anyone to sweep because he can do it now, which is great. But I still, like, I don't do a

lot of that stuff because I need to focus on growing my business and making money. Like that's my

contribution and what an incredible example to my son of a woman who is working in providing for a

family and doing it joyfully on her own terms. It's not that that I'm not doing that stuff. It's okay. But all

of that man that took years to get a handle on.

Dallin ( 32:32 ):

Yeah. You know, and, and you mentioned how you do work part time. And I think that's, that's

something is as well as like it's easy to get so pulled into it when you're do having to do everything

yourself, or even if you have some team members and you still feel like you have to jump in, like, you

know, it's, it's, it's difficult to allow yourself that space to be like, Hey, I can still be successful. Make lots

of money. Like it's good money, help other people and work part time. Like how incredible is that?

Esther ( 32:57 ):

So hard. I had to read a whole book about it and have a whole coaching session about the reason this

happens is because we were taught that you work nine to five and your value is associated with how

much money and how many hours you work and your money is associated with how much you work. So

when you transitioned into this, you have to completely break apart all of that. So it doesn't matter how

many hours I work. Oh, it doesn't actually matter how much money I make even per hour or it doesn't.

None of that is connected at all. And it's a lot for your mind to process because it's never seen that as an

example before. And it just sends a lot of alerts to you of like this isn't good. You're not good.

Something's wrong. Like you're supposed to be going, going, going, going, hustle, hustle, hustle, and the

business culture. And yes, that might be needed in the beginning. But at a certain point you built the

business that you could enjoy life and you're not, cause you're still in hustle mode. You're never able to

make that transition out. And I can say that my dad struggled with that. I've watched him struggle with it

as an entrepreneur at work, work, work, work, work never was able to get out of it. And so I'm very

thankful, but I learned the lesson early on.

Dallin ( 34:03 ):

Oh, that's so good. You know, and it's, I think that really speaks to all of us. Like, you know, we, we have

a vision for life in business and you know, some of us may want to be on the beach every single day. It's

not always realistic to do that because there's still an element of work involved. Of course you can still

design how we do and show up in a way that like you know, not everyone has to be a millionaire,

multimillionaire to live a comfortable life, like comfortable life as low, as long as you're happy with like,

you know, you have money, you have to have money to live comfortably and that's important. But then

be able to live in, you know, live enough to give back. And I think like I'm realizing that is like, I think it's

so easy to get pulled in and sucked into the I'll call it the wormhole sometimes of like all the

advertisements out there in California. Yeah. It's expensive.

Esther ( 34:58 ):


And that's where I grew up though. But the mentality there is very much what you have and how much

money you have and what cool thing you have. And it's very wrapped in that. I know I grew up there. It

was hard.

Dallin ( 35:10 ):

And you've seen on social media, like people are like, you can be a multimillionaire like me, if you do this

or it's like, I mean, you get sucked into the mentality of like, well, if I make millions of dollars that I made

it, but I'm like, well, like I could, you know, I could still do that, but it's like, what kind of person I want to

be like? Yeah, yeah. You know, like it's like the legacy element. And I think that's it's kind of a new

reality. I'm trying to like allow myself some, give myself some grace with you know, with different

milestones that I want to hit that are based on what I want with my life information.

Esther ( 35:42 ):

It's determining what success means to you and your family alone and nothing else matters. And having

to tune it all out and exactly what it is that it might look different forever. Somebody like that's one of

the reasons I lived in Bali because that was what my dream life looked like. And then our dream change,

we moved here to America. But again, like we chose to live in a house that was below budget because

we wanted to live and travel whenever we wanted and not have to worry about rent. Like that was

something that was important to me. We could have bought this bigger house. We could have done this.

We could in that we could have bought this big, huge, fancy car, but we chose not to because that's not

how we want to live our life. I don't want to be titled as crap in this world.

Esther ( 36:19 ):

This world is, short-lived everything we have is just for a little while. So I don't care about it. But I care

about is my time with my family, the experiences that I get to have while I'm here on earth, everything

that I'm being able to help other people so that their time on earth, isn't so miserable. Like that's the

stuff that's so important to us as a family. And so that's how we prioritize our time and our money is all

around that. And that's not to say, everybody needs to care about the same things I do, but you have to

figure it out what it is for you. And then your business and money will work around that. And I think so

often we have it the other way around.

Dallin ( 36:54 ):

Yes. So true. And that people look towards, you know, living life fully in the retirement years when they

have the time to do what they want when it's like, you may not be able to pull off. Yeah. So it's like,

there's no reason why, you know, like, I don't know. I feel there's a lot more flexibility and this is

speaking, maybe more so to the visionaries right out there who have the vision and are willing to act on

it. And it'd be the entrepreneurs built things. But yeah,

Esther ( 37:20 ):

I don't think, you know, even though my virtual assistants it's been the same because I have a lot of

people that will message me and say, can I, can I work full time as a VA? And I'm like, the answer is yes,

but I always challenge them and say, why do you need to work full time? What if you could work part

time and earn the same or more money, like really start to change the way you look around this. One of

my students, I'm going to do a case study on her. Single mom was living with her parents. Now she's a

virtual assistant and works only part time and stays home with her daughter and was able to move out

and get her own apartment. So everybody's goals are different and how it's going to look like for them


and what freedom is going to look like for them. But it doesn't mean you have to be an entrepreneur. It

just means you need to figure out how much money do I want to make? How much do I really want to

work? And then those are how you can set your goals around that doesn't mean you have to like go and

build this huge empire.

Dallin ( 38:07 ):

Yeah. That's so good. So well said, Esther, this has been amazing. Like you said, you're an inspiring

person. I love what you're up to. I like, I don't know how many I've hired a lot of people from your your

Academy programs. And it makes me so happy. I'm like, it's so easy, but they're so willing to work and to

like provide value. And like every single person's attitude is just like spot on. You definitely attract the

people who are like genuine, real, like it's hard to dislike, you know, the people in the world. So I

appreciate it.

Esther ( 38:46 ):

I try to cultivate workers that understand the value in providing a good service to other business owners

and how that is rare in today's world. There's so many bad contractors, so do an excellent job. And even

if it's a onetime job, they will refer you more work and it's, it'll be worth it. So I'm glad that that comes

across and having a integrity.

Dallin ( 39:11 ):

It does. What, where can people, if people are wanting to send friends or send themselves to a place

that they can learn how to work from anywhere, where can they do that with you?

Esther ( 39:23 ):

I would come over to my gram. I Instagram on the reg, it's @esther_inman. I'm also on TikTok, no big

deal there. And my workshop, I have a free class that talks all about if you want to get started working

from anywhere it's at and you can check out my free. It's like about a 90 minute class. It's

got workbook goes into details about how to get started. It's pretty legit. Or if you want to send it to a

friend. Also think everybody are hire form too. I'll give you that link. So you can link to people if they

want to hire students.

Dallin ( 39:58 ):

That would be really good. And that's when I've used to hire like five plus people it's been great.

Esther ( 40:05 ):

And we send people to your video editing class too, for those who want to go further than what we

offer. So it's like a beautiful relationship. I'm so happy.

Dallin ( 40:12 ):

Yeah. It's so great. Well Esther this is so good. We'll talk again soon, but I appreciate your time and

sharing something and nuggets. Thanks so much for listening. Once again, if you would like to learn

more about how you can use your unique message to share with the world through video and create

videos that actually are professional and perform bring you money and all of the results and influence

that you want to make, then I invite you to learn more by going to Thanks again for

listening. And we'll talk to you very soon.