Proof in the Plant - A Gut Expert’s Take On Optimizing Your Health Featuring Will Bulsiewicz

Episode Summary

Board-certified Gastroenterologist and Gut Health Expert, Will Bulsiewicz (aka Dr. B.) wants us to see food and our bodies in a whole new light. After a 2018 interview about forming a healthy gut went viral, he realized the conversation had only just begun. Dr. B. went onto spread his message of a plant-based diet and gut health in his book, “Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health and Optimizing Your Microbiome.” Dr. B. is answering these along with many health related questions in this episode of Visionaries with Dallin Nead.

Episode Notes

Board-certified Gastroenterologist and Gut Health Expert, Will Bulsiewicz (aka Dr. B.) wants us to see food and our bodies in a whole new light. After a 2018 interview about forming a healthy gut went viral, he realized the conversation had only just begun. Dr. B. went onto spread his message of a plant-based diet and gut health in his book, “Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health and Optimizing Your Microbiome.”

So what really happens when you eat? What is the microbiome? How important is fiber? Dr. B. is answering these along with many health related questions in this episode of Visionaries with Dallin Nead. 

“The reason we should care about gut health is that this is from my perspective where human health starts.” - Will Bulsiewicz

Dr. B dishes on the following topics in this episode:

Will Bulsiewicz, MD, MCSI is the New York Times bestselling author of the book Fiber Fueled. He's also an award winning gastroenterologist, gut health expert and the author of more than twenty articles in the top American gastroenterology journals. He's a graduate of Georgetown University School of Medicine and was chief medical resident at Northwestern Memorial Hospital and chief gastroenterology fellow at the University of North Carolina Hospitals. He lives in Charleston, South Carolina, with his wife and two children.

“No matter what dietary pattern you assign yourself to - Paleo vegan, keto, agnostic, whatever you are, the key to optimizing your gut health is through the diversity of plants in your diet. ” - Will Bulsiewicz

#newyorktimes #bestsellingauthor #guthealth #gutwellness #visionaries

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Episode Transcription

Will ( 00:00 ):

It's kind of funny, through dating. Thank you. Thank you. Harmony through dating. I, um, stumbled upon

a plant based diet because the person that I'm married to, I'm glad this worked out the person that I'm

married to now, she wasn't evangelical about it, but I noticed that she ate different than I did. She plant

based. And I saw that she had complete control over her body, um, in terms of her weight and she could

eat without restriction and she would eat till she was full and she loved her food. And here I am. And I

was like, what are we working out six days a week and I couldn't lose the gut.

Dallin ( 00:34 ):

Welcome to Visionaries where we believe having a positive vision for the future and actually sharing it is

the best way to build a brand, grow authority and live a meaningful life. This show will explore different

stories and strategies of the most visionary people today and what they're doing to inspire and change

the world.

Dallin ( 00:53 ):

Will, how are you doing?

Will ( 00:54 ):

I'm doing great Dallin. It's great to see you, my friend.

Dallin ( 00:56 ):

Good to see you. Uh, I appreciate you doing this. You know, I, uh, we were talking a little bit before I hit

record and I just get so inspired with everything you're up to I'm in the health space and beyond. Um,

but for those who are, who is this thinking? Who is this Dr. Will guy, uh, tell us a little bit more about


Will ( 01:14 ):

All right. Well, you're going to, you're going to learn very quickly that I am a huge nerd, so I can't change

that. I am who I am. And, um, so let me just introduce myself and say, Hey guys, it's everyone listening

at home. I'm Dr. Bulsiewicz and I am a gastroenterologist in Charleston, South Carolina. So what that

means is that I am an expert on all things related to the intestines and digestion and all that, all that fun

stuff. And, um, so that's what I do for a living. I do that full time. I am also a, um, a dad. I have two

wonderful kids. My daughter is six, my son is three. And then beyond those two things, you know,

working full time as a GI doctor and also having a family, the thing I guess I do in my spare time as a

hobby is Instagram and writing books or a book.

Dallin ( 02:14 ):

Well, no, no biggie. I mean, not only you a, you know, a health professional, you know, a doctor, you are

an author and published author and New York Times Bestselling, right?

Will ( 02:25 ):

New York times Bestselling. Yeah. It's pretty crazy. US New York times USA in publishers weekly. So

that's been nuts.

Dallin ( 02:33 ):


Yeah. I mean, is that something you imagine, you do say like when you first started your career, is that

you go write a book?

Will ( 02:41 ):

Absolutely not. No, no, never in a million years. I, um, you know, I mean, for me, it's kinda, it's kind of

interesting. So I guess let me frame the answer. Like when they called me and told me that I was in New

York times bestseller for a lot of people that is their dream and have this vision of what that moment

feels like. For me, it was just kind of weird. Yeah. Um, because I knew that my, like, people would

perceive me differently and even I would perceive myself differently, but that was never the plan or the

dream. Um, the plan or the dream for me was always to be a doctor. So if you rewind about 10 years, a

little more than 10 years, actually 2007. Okay. So go back to 2007. And, um, I just finished my interim

year, which is the first year after med school.

Will ( 03:37 ):

I was at Northwestern in Chicago and we had a class of 60 interns and these people were brilliant and I

won this award, the Ron Buck award, which is basically the highest award that you can get. Only one

person gets it. And when I won that award, I was like through the roof. Right. Because that was the

consummation of all of these years of hard work towards this defined goal. And so to win the award of,

Hey, like, you know, we are separating you as the top of your class as a doctor. That was, um, everything

that I dreamed of. And on the flip side, like most people would look at that and be like, who cares? Like,

who cares? You, you just made the New York times bestseller list. And to me, this was just not really

ever the goal. So it, it happens. I'm still kind of wrapping my mind around it. Um, but it wasn't as exciting

as I thought it was going to be, or as most people would think,

Dallin ( 04:45 ):

Yeah. Maybe like at par with winning that award during your internship time.

Will ( 04:53 ):

Well, it's just winning that award during my internship was just such a natural fit for everything that I

wanted, you know, and this was just the whole New York times thing. It was just weird. It's like, what are

you serious? I don't even know what to do. I guess I'm supposed to go home and crack a champagne


Dallin ( 05:06 ):

Well, it's interesting too, because like you speak about like, it's something you weren't expecting and

then there's a lot of authors out there or, or experts who kind of reverse engineer like, well, what is the

exact process I must follow in order to be a bestseller? Like that's their goal. Right. You know, cause it's a

huge, um, authority boost, uh, with your business. And, uh, the fact that you didn't, I mean, obviously

like you I'm sure knew it would do well, uh, you know, or hope to do well, but you know, those

expectations, you didn't have to necessarily follow that exact process that many people put a lot of time

and effort into the whole story was actually, it sounds like.

Will ( 05:48 ):

Yeah. Well the, the, the whole story was very weird for me to Ellen because I was launching a book

during a pandemic. Yeah. And so, you know, I had this, um, uh, plan that had been, um, created over the

course of like a year of, of how the book launch was going to go and the whole thing got pulled. And so


it's like, you know, wait, wait, March, the entire country has just shut down in the last 10 days. And I'll

be honest. I was kind of moping around a little bit and I got to a certain point where it's like, okay, this

book is coming out in five weeks either, either you either do it or you don't do it. And it's your choice.

And so for me, I just got kinda pissed, honestly, because I was like, I'm not, I worked so hard on this


Will ( 06:41 ):

I wrote this book at five in the morning, you know, I made such, um, personal sacrifices to find the time

to be able to do this. And I was like, I'm not gonna let this pandemic crush this thing that I've worked on

for two years. So for me, it was never like, can I make the New York times bestseller list? There were a

lot of things that happened that I had zero control over my book was sold out. It came out on Tuesday

and was sold out by Wednesday on Amazon. I could not sell books from a number one bookseller. Wow.

Um, so there were a lot of scary kind of crazy things happening because of the supply chain because of

the pandemic. But for me, it really just boils down to like, I was just like, alright, buckle it down. I'm

pissed lineup. The podcasts get as many podcasts in front of me as possible and let's do this. Yeah, love


Dallin ( 07:35 ):

Well, you pushed through, I mean, you know, it's, and I think also the book's called fiber fueled. Right.

And I'm like, what, what inspired you to want to go off and write a book? Like, why was that your choice

to begin to share your message even more beyond Instagram?

Will ( 07:52 ):

You know, it kind of, it kind of goes back to the origin story, which is that. So I am turning 40 this month.

Happy birthday. Thank you. And, uh, so it's the end of a decade, right? And it's a crazy decade for me

because if you went to the beginning of this decade for me, I was 50 pounds heavier and had blood

pressure issues, high blood pressure. A lot of anxiety had a ton of self esteem issues. Like I just told you,

I one, the intern of the year in my, in my residency class and I still have great confidence. And, um, so

had a lot going on from a medical perspective, I was 30. I felt like I was 60 and something had to change.

And the irony of all ironies is that I had to heal my gut to do it. And I was a gastroenterologist.

Will ( 08:45 ):

And I didn't know, I was trained at these great institutions and I didn't know how to fix my own

problems. And so I, I kinda, I mean, it's kind of funny I through dating. Thank you. Thank you. Harmony

through dating. I, um, stumbled upon a plant based diet because the person that I'm married to, I'm glad

this worked out. The person that I'm married to now, when we started dating, she wasn't evangelical

about it, but I noticed that she ate different than I did. She plant-based. And I saw that she had complete

control over her body in terms of her weight. And she could eat without restriction and she would eat

till she was full. And she loved her food. And here I am. And I was like, what are we working out six days

a week? And I couldn't lose the gut no matter what I did.

Will ( 09:35 ):

So, um, that sent me down a path to answer your question about like, how do you end up writing a

book? So that, that ball starts rolling based upon my observation of her and the way that she ate. I start

experimenting on my own. Like I wasn't going to tell her I was doing this. We were just getting to know

each other. But yeah, I started experimenting with my diet. The fat starts melting off blood pressure


comes down, anxiety, whiffs self-esteem comes back. I start devouring research studies worrying about

nutrition and discovering that the science is there to back up what I'm finding. So I bring it into my clinic

as a gastroenterologist and patients are having miraculous recoveries. And it got to the point where if

anyone, if you know my online persona, then you're going to find this statement very weird, but I am

not in Instagram at all. I do not like it. Um, but I got to a point in 2016 where I felt compelled to share

the story.

Will ( 10:44 ):

And so I started an Instagram account with zero expectations. This wasn't like, Hey, I'm going to turn

into an influencer. This was just like, Hey, if I get a thousand followers, that'd be pretty cool and start

sharing the story that leads to podcasting podcasting in 2018 in the summer, I had a podcast go viral and

it was with, um, for people who are interested is with plant proof, episode 17, it's been downloaded

over 250,000 times. And so after that podcast, I was like, okay, Whoa, like people are wigging out. And

there's an energy. People are reacting to this message. What am I going to do? So I could like keep

podcasting, or I felt like the ultimate way to bottle up information and present it in a structured fashion

is in a book. So after that podcast went viral, I was like, I feel like I gotta do this. So, uh, I started the

process August of 2018. I had a book deal by November. I started writing January of 2019. I wrote every

single day, I didn't take a day off. And I'm now May 12th, 2020. The book comes out in the middle of a

pandemic. You can see why I was so pissed. And uh, and now here we are having this conversation.

Dallin ( 12:10 ):

Yeah, man, I love it. You know, and I love that. Um, like one step led to the next step. Um, and I think

that's like taking, taking the next right step. And you know, like you made it happen, right? Like you said,

you didn't miss it. Like, let's say you didn't miss a day, you know, woke up early to commit, to wanting to

get this message, message out to more people selling out, you know, the book on Amazon, um, getting

the bestselling. So what the message inside the book itself and what you put out there? Um, to me it

sounds practical. I mean, one way that I think we talked about, I looked at it is like, um, you know, plant

plant based to me is like going back to the roots of our ancestors and how they would have to eat, you

know, their meals.

Dallin ( 12:58 ):

It's not like they could show it to a grocery store and get processed foods or foods that we were, uh, you

know, were marketed to convince us that it was perfect for our health based on the flashy design. Um,

you know, like even we, we met up, uh, it's probably been several weeks if not a month ago. Um, and

you, uh, you brought in some food and I remember was some cereal boxes. Right. And it said like, like, I

don't know, fi fiber fixed or something. Um, and it, it had all these terms and phrases like me as like a

person who's not trained professionally. Like you are with anything really health-related you go to see

it? You're like, Oh man, that cereal looks like it would be healthy for me. Uh, Oh, it's good to fix my gut.

Perfect. It they're telling me what I want to hear. Right. Commit to me when all reality, like the product

is garbage. Right, right, right. Um, and so you sounds like you're throwing rocks at a lot of that bad

messaging that's out there and focusing on like the, the virtue, so to speak of gut health, um, to tell us a

little bit more like why, how does gut health like actually influence the quality of our life? You talked

about your own story, but, um, how can others feel like, you know, it is the right decision for them?

Will ( 14:19 ):


Well, I feel like first of all, to, um, to riff off of what you just said, you know, it's, it's so interesting how

our society has devolved into marketing campaigns and they're so good. They know exactly what

buttons to push to get us to do what, what they want us to do. And, um, so, and you'd be shocked at

how many things are like considered to be gut health. Like this is know, this is what gut health is about

that you read about on the internet. And then when you ask the question, well, are there any, is there

any science or any studies to back that up? And the answer many times is no, this is a marketing

campaign, you know? And so, well, the problem is Dallin is that if, if there's no science to back it up, how

do we know that it's going to help us?

Will ( 15:15 ):

And science has to be the compass that guides us towards our health. So to me, as a doctor, when I saw

all these conversations about gut health, emphasizing things that weren't scientifically validity validated,

I got very frustrated and felt like I needed to start talking to people about this. And so this is, and this is

where the conversation moves into. So what, why should we care about gut health? The reason we

should care about gut health is that this is from my perspective where human health starts. And it's

kinda weird to ponder that because when we talk about our gut, I'm not just talking about digestion. I'm

not just talking about our intestines. I'm talking about these living creatures that cover us from the top

of our head, to the tip of our toes. They are invisible. You cannot see them. We call them microbes

things like bacteria and fun guy and archaea viruses.

Will ( 16:21 ):

And they're there. I mean, that's like, you can't see them, but there is a live as you and I are dealing. Um,

you know, if you, if you hold up your thumb and you look at your thumb like this, literally on your

thumb, there are as many microbes as there are people in the UK, like literally right there. Okay. And so,

and the number of microbes that's a part of us is 39 trillion, which is a very large number that's that,

that would be taking all of the stars in our galaxy and multiplying it by a hundred, you would need a

hundred galaxies to equal the number of microbes that you have. And they're concentrated. Most of

them are concentrated in your large intestine, which is your colon. And they're there with a purpose.

They're not just there, like I'm along for the ride. They're not there to be parasites and take our calories

from us.

Will ( 17:09 ):

They're there because, you know, you talked about like sort of human evolution in a way we evolved

with our microbes. There was never a moment in human history that we were sterile, go back and find

me the very first man, the very first woman, they had a microbiome and then entire process of human

evolution involved these microbes, trying to help and facilitate our health so that we would live longer.

Because if we live longer than they live longer, that's a symbiotic relationship. That's what it is. We have

a symbiotic relationship. And so they, they, they, you know, they definitely touch on our digestion,

which is our access to nutrients, which is fundamental to human health, but it's so much more, they're

connected to our immune system. 70% of our immune system lives in our gut. They're connected to our

metabolism. Like we have been taught that, that, like, for example, weight is calories in calories out, but

actually there's a new science to the microbiome that is proving that to be false. It's more than calories

in calories out that they control are balanced in terms of our weight, they affect our hormones or

hormonal balance. They affect our mood, our brain, our memory or cognition. That's, you know, I mean,

that's critical to humanity and they even affect the expression of our genetic code, our nutrition, our

digestion, our immune system, our hormones, our metabolism, our brain function. I mean, tell me what

I'm missing that I haven't covered in terms of being required for human health. It's everything.


Dallin ( 18:48 ):

I mean, just the term health alone, like that covers so much. I mean, and I even, I spoke to you, um, in

the past around like, so I, I trained for a marathon last year and I recognized the shift. Like, I'm sure I was

approving parts of my gut health in little ways, but you know, when we focus on our own body, like you,

you talked about attributes to your mental health as well. Right. You know, what's up there. And I, I

mean, I'm a huge Testament to that around, like, when you are, uh, you align your physical body to live a

healthy lifestyle, then it's going to be beneficial to other areas of your life. Uh, other healthy areas of

your life, as far as like healthy relationships, uh, or like healthy lifestyle is, or how you spend your time.

Um, but I mean, would you say that, uh, the first step for people to start to clean their gut and practice,

um, like healthy living in that way, um, is the same, or is it very customized for each person based on,

uh, based on their needs? Like, what is that first step oftentimes? So we, we are,

Will ( 20:06 ):

Are all unique. Every single person who is listening to our podcast today has a unique gut microbiome,

where there is literally not a single person on the planet. That would be exactly the same. So, I mean, it

could be your fingerprint. And what that means is that we all have our own unique needs, but there are

also rules of nature. There are ways that this works, we are not chiseled into stone. What our gut

microbiome will look like for the rest of our life. Adaptable it'll change based upon your dietary choices.

You know, we, each one of us, most of us don't think about this, but I sit around and think, you know,

like I said, I'm a nerd. We on average, you know, a thousand pounds of food per year, three pounds of

food per day thousand pounds of food per year. And we live 80 years, that's 80,000 pounds of food.

That's 80,000 pounds of food altering, dynamically, changing your gut microbiome

Dallin ( 21:10 ):

That we have to process

Will ( 21:13 ):

That we have to process. And that will, it will, uh, change the balance of the microbes inside of you. So

you will find your dietary choices reflected in the makeup and the constitution of your gut microbiome.

And there's different types of microbes. There are ones that are anti-inflammatory and they want to

promote human health. And there's inflammatory microbes that, that, you know, can produce, uh, what

I would describe as toxic substances that are not good for us. And our microbiome changes dynamically

within 24 hours within 24 hours. So, and the reason why is, it's kind of weird, but I love talking about this

cause it's so cool. I mean, I find this to be fascinating, you know, the movie inception. Oh, of course.

Yeah. All right. So I love like the concept of like different planes of time, right? So in that, in that movie,

five minutes in one reality might be five hours in a different reality, right?

Will ( 22:17 ):

And it's kind of, or it's kind of conceptually similar to the idea of dog years, right? One year of human

time is seven years of dog years. The same is true for these microbes. They have a totally different

timescale than us as humans. It takes, you know, depending on what number you want to use 20 to 30

years for humans to procreate a new generation 20 to 30 years, these microbes produce a new

generation, every 20 minutes in just 24 hours, they have undergone 50 generations of microbial

evolution. So what is 50 generations in human years for us that would take us back to the pyramids and

they're doing that every day. Well,


Dallin ( 23:05 ):

What does that mean? So with that evolution happening, um, what does that mean as far as our

responsibility to the health and wellbeing of those microbiome?

Will ( 23:15 ):

Yeah. So w so what that means is that your dietary choices will alter the balance. And there is a dietary,

uh, you know, my book is called fiber fueled, and that's not a coincidence. And I felt compelled to call it

that even though everyone told me, you'll never be able to sell a book called fiber fueled because fiber is

boring. And so, but I felt compelled to call it that because the preferred food of your microbiome is fiber.

This is what they thrive on. This is what they want to eat. When you consume fiber, that fiber will pass

through your intestine, untouched. It is not absorbed, you know, through human digestion. And it will

arrive into your large intestine, the colon. And that is when these microbes feast and when they feast,

you know, the thing you have to understand is that, although it's hard for us to wrap our mind around it,

because they're invisible.

Will ( 24:18 ):

You can't see them they're as alive as you and I. What that means is they need energy. If they eat, they

become stronger, they multiply. And then they are more capable of doing the job that we need them to

do. Like, you know, like optimizing our immune system and balancing our metabolism and all those

things. And if you don't feed them, they starved. And when they starved, they grow thinner and weaker.

And at some point they reach a point where they're incapable of upholding their end of the bargain and

doing their job, which is supporting human health. And they could even potentially go extinct that

disappear. And the way that we feed them is with fiber. Well, when I say fiber, I'm not saying like, just

eat a couple of grams of fiber. What I mean is that fiber is extremely chemically complex. There are

millions, if not billions of types of fiber that exists in nature.

Will ( 25:20 ):

And it's not just grams of fiber, it's not just taking a fiber supplement. It is eating different types of

plants because every type of plant has its own unique types of fiber. When you eat different types of

plants, you will feed all the different types of microbes. And when you beat them, they all thrive. So the

point is that if there's only one thing that people take away from our conversation today, I want it to be

this, no matter what dietary pattern you assign yourself to paleo vegan, keto, agnostic, whatever you

are, the key to optimizing your gut health is through the diversity of plants in your diet. This is the, in the

American gut project, which was a massive study. This was the number one, scientifically validated

predictor of a healthy microbiome. The diversity of plants in your diet. What that means is that it's not

about counting grams of fiber. It's about eating a broad array of different types of plants, fruits,

vegetables, whole grains, seeds, nuts, and legumes, so that you're feeding all your microbes and then

they can thrive and then they can support our body. So if you want to do one thing starting today, it's

incorporate more different types of fruits and vegetables, whole grains seeds, and nuts into your diet.

Dallin ( 26:49 ):

I love it. And I love that you brought it down to you, bro. You brought up the nerdy stuff, right? And then

you brought it down to something that's practical for everyone to understand. Um, and, and also like, to

me, it's the concept of like, what I kind of gathered from this too, is recognizing that it's a partnership

with these microbiomes or a partnership with our body, you know, to have that healthy lifestyle where,

you know, you know, say like with your story where you recognized, um, that your life was negatively


impacted by not having a healthy gut, you know, and not having that partnership set up. And, uh, and

maybe your future wife at that point, recognize that, you know, you're, you're going above and beyond

to get her attention by, you know, making your body more sexy and appealing and attractive through

the process. Maybe she noticed that. I don't know, I'm speaking for you there, but, but I'm sure I'm sure

it helped in the relationship you guys eventually, you know, kept dating, got married and now you have

a family together. Um, and so I guess I'm not saying that to promise other people similar results, but I

think it's, uh, I think it's, it's truly amazing to see the benefits that can come, um, when we can act early

and begin to get these habits in place. Um,

Will ( 28:10 ):

I promise it Dallin you may not promise it, but I'm willing to. Fiber is sexy. People don't think it's sexy.

Fiber is sexy. And when you consume more fiber, it will help your love life. I'm promising it right now.

There you go.

Dallin ( 28:29 ):

I love it. See, I'm not qualified to promise that, but you are. And so I'm sure you've seen the evidence of

that. Uh, man, I, I love, I love these topics so much cause it's like, not only can you get in depth on like

the scientific side, but you can also prove it with like your own personal lifestyle and um, and many

other patients and customers that you've had. And you know, and now people are actively like literally

con you know, not literally, but like consuming, you know, your book and your message about this. And

I, I appreciate your time. Um, we'll like, you know, Dr. Will, uh, you know, it's, it's incredible that you

have so much to share here. And I definitely recommend people to read his book by refueled. Um,

there's even recipes inside it, right? Like there's not only is it like scientific, but there's also practical.

Yeah. There we go. Fiber Fueled. And speaking of the title, like, I think it's a great title and the picture

and the visual is captivating.

Will ( 29:29 ):

Oh, thank you. Yeah, it pulls me. So, um, there's a little bit of a backstory on that. It's kind of fun there.

Yeah. Let's hear it real quick. Okay, cool. So, uh, all right. It was, uh, I told you that I started writing, I got

the book deal in November of 2018 and follow me here. I was, I started writing in January of 2019. So

2019 was the big year of I kind of making this happen and it got to be, um, September of 2019. And I get

this email, like, we're getting closer to finishing this book and I get this email. It's like classic. Like, you

know how everyone gets fired on Friday afternoon, I got this email on Friday afternoon and it was like,

well, you're not going to believe this. We found your cover and holding it up. I'm like, "ahhhh..."

Will ( 30:19 ):

I don't like it. I don't like it. It just looks, it was not, it was not this by the way. Oh, it wasn't okay. It was

definitely not the, um, it looked like it was like, uh, it was like the logo that you might find for a fortune

500 company, but there was nothing about it that said gut health. There was nothing about it that said

plant based nutrition. It didn't tell the story of what my book is. And so it was, it was to me, I was like,

gosh, I really don't like it. So I went back to my publisher, which, you know, thankfully they were willing

to listen to me cause they were under no obligation to, they could do whatever they wanted. And I gave

them three books that I wanted them to look at that I thought were relevant to the idea.

Will ( 31:11 ):


So the three books were, I'll just walk through them real quick. As many of your listeners probably have

heard of these books, one is Grain Brain. All right. So green brain really like, sort of started the gluten

free movement. And if you see the cover, it's a piece of bread with the heart of it ripped out, like we're

ripping up the heart of the bread. Yeah. Alright. The second book was, um, Max Lugavere book, um, and

it's called Genius Foods. And although I may not completely agree with the content of the book, what

max his book is about is about how to eat, to optimize your brain health. And the cover says that

because basically the cover is an artistic rendering of a human brain using the exact foods that you

would find in Max's book. So it's like, you know, you speak to me, see what looks like a brain, but it's

made up of kale and salmon and nuts and stuff like that.

Will ( 32:08 ):

And then the third book was at the time, it was the sort of number one health seller, which was Steven

Gundry's book, the plant paradox. And if, if you know, the, the, the idea behind this book was that these

foods that we have been told are good for us, which by the way, I do not agree with at all. But the idea

was these foods that we've been told that are good for us are actually hurting us. And the cover was a

splattered tomato. And it was like, you know, there's a dark side to your healthy food, splattered

tomato, it looks rotten. And, um, so anyway, the bottom line is I wanted something that told the story of

Fiber Fueled where you would see it and go, okay, I'm seeing what this is about. And so here we are, we

have a Kiwi that is literally exploding on the cover.

Dallin ( 33:00 ):

So that's original? Like if someone go and blow up a Kiwi, is that what?

Will ( 33:07 ):

Which I was the one who got to do that. That sounds like a good time. Uh, they, so I walk into a room it's

a couple months later, it's November 2019, and two months later have a huge meeting in New York and,

um, pre-COVID and I walk into a room and they have five covers and one of them was this. And it's like, I

don't know. Uh, I guess it's kind of like when you, when you lay your eyes on your wife for your first

time, like you just know, you just know exactly.

Dallin ( 33:44 ):

Yeah. I love it. Well, so some parting thought, just last question. Um, based on what you've built so far,

like obviously you're, you've got a full time practice, full time doctor, you know, you're now a part time

author, if you call it that part time, we know well-recognized author now. Um, what do you see as like

the future of what you're building? Like, what is this vision that you have for the message you're putting

out? Like, what do you want people to get out of as a result of all this?

Will ( 34:16 ):

So, you know, I think that for me, this is about, okay, it's about staying authentic to who, uh, who I am as

the doctor and, and using the same techniques that I find helpful in my clinic to heal my patients, but

making them accessible. And so, cause the issue is that not every person can fly to Charleston to see me

and I, it's not keep, like I'm not capable of seeing every single person that wants to see me. That's not,

it's just not possible. There's not enough hours in the day. So for me, it's how do I make this healing

information accessible to people and looking for ways to do that. And so one is this book and you know,

to me, the book is like the foundation because you get something that I literally spent a year of my life

working on, and you can have it for less than 20 bucks right now.


Will ( 35:18 ):

And you can, you can digest that information in a couple of days. You can. I mean, you, you literally have

a year's worth of thoughts condensed into 200 pages of content plus 80 recipes. And, um, so that's sort

of the place that you start, but I know that there are people who want to take a deeper dive and go

beyond the book. And so again, like how do I make myself accessible to these people? And to me, the

next level is I need online content that, um, goes beyond the book and brings the experience that you

would have if you were with me. Like my vision is this, Alan, I want to have a conversation. Like if I could

sit down with you, whether you not, you personally be on it, but like for the person listening at home, if I

could sit down with you for like a week and have a big, massive conversation where I just give you all the

tools that I think you need to be successful, whether you're my patient or not like this is the same

conversation I would want to have with my own patients, let me make that available because we can do

that, you know, in 2020, it's possible to actually deliver that.

Will ( 36:39 ):

And so, so you know, you and I are connected because content supply is my go to company for the

production of the video content for my upcoming course. And that's what we've done is we've created a

seven week course that is going to include video content, exclusive podcast content. It's going to include

a workbook that is sort of the secret weapon because it ties it all together. Um, it gives you a personal

experience so that every person who's doing this course will experience it in a slightly different way and

there's going to be live Q and A's. And, um, so they're, you know, the bottom line is creating that robust

user, you know, a user, I mean, I'm a little reluctant to call it patient, but kind of experience, you know,

so that they can actually actually like get what they're looking for without having to fly to Charleston,

South Carolina and spending way more money on just the air, just the flight alone.

Dallin ( 37:42 ):

Yeah. Well, it's to make this, um, this methodology, so to speak this way of life, uh, this transformation

you've experienced in many others, right. Get access to it, um, without, you know, having to, like you

said, fly to you and I, I love, I love you spoke to that too, because it is like, to me, it is a natural next step

after the book. Right. And then, then you give people practical, um, applications. And so, um, what,

where can people, like, what does that link, where can people learn more about,

Will ( 38:16 ):

Um, so you can find me on, uh, I, I have a website which is sort of my home base, which is So for people who are interested in sort of anything that I'm doing, this is a great

place to start, go to And you will find my email lists where I like, I mean, a highly

engaged email list, um, where we, you sort of break down new studies when they come out, COVID-19

guide. Um, I have a clinical research guide. You will find my Instagram account my Facebook account,

which are both they'll get health MD. And as information becomes available for the launch of this

course, if you're on my email list, you will be the first to know. There we go.

Dallin ( 39:01 ):

Hey, I appreciate it. Thank you for your time and for sharing so much good value. It's been great!

Will ( 39:07 ):

Dallin, thank you so much for having me on man. I appreciate it.


Dallin ( 39:11 ):

Thanks so much for listening. Once again, if you would like to learn more about how you can use your

unique message to share with the world through video and create videos that actually are professional

and perform bring you money and all of the results and influence that you want to make, then I invite

you to learn more by going to Thanks again for listening. And we'll talk to you very